We all have customer interactions. Do you treat them as transactions or opportunities? I see an opportunity. It’s a time to leave customers feeling good about the money they just spent and anxious to give you more. As they say, “A customer in hand is
We all feel compelled to do more. More features. More marketing channels. More products. More services. More words to explain it all. Too much leads to mediocrity. If you always feel like you’re starting over and never getting traction, I’m willing to bet too much
Did the subhead of this post make you stop and read a little further? There’s a reason for that, but we’ll get to that in a minute. Let’s talk more about, “I Heart Butt Drugs” first. That’s a direct quote from a billboard I came
Our customer is… This is the first question in our brand script process. Three simple words that can bring the most confident entrepreneurs and marketers to their knees. Almost every client struggles with the idea of possibly alienating people that don’t fit their defined ideal
I can go out and ride my bike for an hour, or I can go to the bar and drink two beers. What vote will I cast today? “Every action you take is a vote for the type of person you wish to become. No
Walmart. Save money. Nike. Just Do It. Disney. Most magical place on earth. Great brands focus on conveying one story. Relentless execution of a clear story is what made them remarkable brands in the first place. I’m not talking about taglines, although a tagline may
Does everyone on your team know what you do? I’ll bet you’d be surprised by some of the answers employees or coworkers give to the question, “What does your company do?” Do you ramble incoherently when you’re asked? You’re not alone. This is the most
Your company name is the one thing that people will use to describe you for as long as you’re in business. A great company name is an asset that drives your business forward. The wrong company name is a roadblock to success that will cost
Great direct response copywriting is like a mirror. A skilled copywriter can make us see ourselves in their copy. It almost feels like they’re typing our thoughts back to us. Not tuning your copy to WIIFM (what’s in it for me) is where most copy
Niche down. Find your niche. Focus. There’s no shortage of brand and marketing experts telling you to find a niche. They’re not wrong. Focusing your attention on a specific group of people is key to success, but it’s not easy. Intentionally cutting out a portion of
Why did you start a company? There are easier ways to make a buck. The entrepreneurial life is not one to enter half-assed. You either come in with your whole ass or not at all. It’s painful watching so many companies struggle. Especially when it
Launching a new product is exciting and scary at the same time. You have a great idea, but it’s easy to get overwhelmed by everything that has to be done to turn your idea into a reality. None of us are immune to launch stress.
