We all feel compelled to do more.
More marketing channels.
More words to explain it all.
Too much leads to mediocrity.
If you always feel like you’re starting over and never getting traction, I’m willing to bet too much is your problem.
I naturally want to deliver more for every client, but sometimes my job is to help them do less.
Less features, but better function.
Less products, but better quality.
Less services, but better results.
Less words, but better communication.
Dieter Rams was speaking about design with his famous quote,
Design is what we’re doing…
Designing better outcomes by doing less.
Focusing on less leads to specialization, specialization leads to expertise, expertise leads to value, value leads to demand, and demand leads to revenue.
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