Niche down. Find your niche. Focus. There’s no shortage of brand and marketing experts telling you to find a niche. They’re not wrong. Focusing your attention on a specific group of people is key to success, but it’s not easy. Intentionally cutting out a portion of
Launching a new product is exciting and scary at the same time. You have a great idea, but it’s easy to get overwhelmed by everything that has to be done to turn your idea into a reality. None of us are immune to launch stress.
Do you want the secret to startup success? It’s not funding or product-market fit. Everything comes down to getting the right people on your team. Talent selection is the most underrated skill in business. Your staff, partners, and vendors will dictate whether you end up
“That dude is hilarious. You’ve gotta hang out with him.” “She’s so caring. I feel like I can talk to her for hours.” “She’s a ball of energy. I just love being around her.” We choose to spend time with people because of their personalities.
You can’t copy a market leader’s strategy and expect to win. Copying what the industry heavyweights are doing is a recipe for getting your ass handed to you. The secret to success as a small company is finding holes in the big players’ strategies. That’s
“People don’t buy your why, they buy what you can do for them.” I’ve never bought a product because a company told me their why. Have you? I don’t care about the company’s why. I care about my why. Understanding that people buy things to
Death knocked on my door the other day courtesy of my FedEx guy… When I say death I’m talking about Liquid Death—water that will violently annihilate any and all of your dehydration. I was turned onto it after my sister shared their irreverent Instagram with
Customers evolve, competition grows, and industries change. It’s easy to find yourself holding onto an antiquated brand that doesn’t stand for what you want or resonate with buyers. If that’s you, make a change. A successful company rebrand can ignite growth and carve out a
I work with brands daily to help them tell their story. There are a few message killers that pop up repeatedly. If you’re struggling to win buyers, I’d bet one of these issues is to blame… You’re trying to be an option for everyone. It’s
Do customers know, like, and trust your company? When they see your name or logo, do they associate it with a solution to one of their problems? If they do, that little piece of real estate you’ve claimed in the heads of buyers is what
Great direct response copywriting is like a mirror. A skilled copywriter can make us see ourselves in their copy. It almost feels like they’re typing our thoughts back to us. Not tuning your copy to WIIFM (what’s in it for me) is where most copy
Niche down. Find your niche. Focus. There’s no shortage of brand and marketing experts telling you to find a niche. They’re not wrong. Focusing your attention on a specific group of people is key to success, but it’s not easy. Intentionally cutting out a portion of
Why did you start a company? There are easier ways to make a buck. The entrepreneurial life is not one to enter half-assed. You either come in with your whole ass or not at all. It’s painful watching so many companies struggle. Especially when it
Launching a new product is exciting and scary at the same time. You have a great idea, but it’s easy to get overwhelmed by everything that has to be done to turn your idea into a reality. None of us are immune to launch stress.
