How To Build A Brand That’s Made To Stick

Here’s a little secret nobody tells you about building a brand… You can be average in almost all categories as long as you’re ‘The’ best, largest, fastest, or some other …est in one category that matters to your customers. I love the story they tell about this in the book Made To Stick. Southwest Airlines…

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How Slack Changed The Way We Communicate At Work With A Brilliant USP

And what you can learn from their Unique Selling Proposition.

Slack is one of the best accidents in history. Stewart Butterfield, the founder & CEO of Slack, didn’t set out to build the fastest growing business app in history, but he did. I’m going to share the origin story (because it’s interesting) and then we’ll dive into what you can steal from their unique selling proposition.…

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Why People Worship Tony Robbins

Hint...it's the 3 P's of branding...

The Tony Robbins brand does three things: Promises a better life. Showcases Tony’s powerful personality. Exudes a passion for helping people. In other words, Big T has mastered the 3 P’s of branding. These aren’t magic. You can leverage the same triggers to build your brand. It’s not easy, but it’s a powerful combination once…

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How To Build A Brand | Quick Wins #5

Should startups be focused on building a brand from day 1? This video dives into the difference between your logo and your brand, and what to focus on if you want to build a brand that leaves a mark on the world. Cast votes, build your reputation, and grow a brand that makes a difference.…

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How To Get Customers To Tell Their Friends

Brand habits will help you turn customers into advocates.

We all have customer interactions. Do you treat them as transactions or opportunities? I see an opportunity. It’s a time to leave customers feeling good about the money they just spent and anxious to give you more. As they say, “A customer in hand is worth twenty on Google.” Well, that’s something I say, but…

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Less, But Better

The cure for mediocre marketing.

We all feel compelled to do more. More features. More marketing channels. More products. More services. More words to explain it all. Too much leads to mediocrity. If you always feel like you’re starting over and never getting traction, I’m willing to bet too much is your problem. I naturally want to deliver more for…

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Create A Pattern Interrupt

Did the subhead of this post make you stop and read a little further? There’s a reason for that, but we’ll get to that in a minute. Let’s talk more about, “I Heart Butt Drugs” first. That’s a direct quote from a billboard I came across as my family drove from Louisville, KY into Indiana.…

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Commit To A Customer

Our customer is… This is the first question in our brand script process. Three simple words that can bring the most confident entrepreneurs and marketers to their knees. Almost every client struggles with the idea of possibly alienating people that don’t fit their defined ideal customer. I understand. I’ve owned businesses for the last 15…

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Does Your Brand Have Bad Habits?

I can go out and ride my bike for an hour, or I can go to the bar and drink two beers. What vote will I cast today? “Every action you take is a vote for the type of person you wish to become. No single instance will transform your beliefs, but as the votes…

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How To Win The Hearts & Wallets Of Customers

Walmart. Save money. Nike. Just Do It. Disney. Most magical place on earth. Great brands focus on conveying one story. Relentless execution of a clear story is what made them remarkable brands in the first place. I’m not talking about taglines, although a tagline may be an important part of conveying your story. Walmart has…

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