How To Start A Successful Business In 2021

I’ve helped build more than one hundred brands over the last fifteen years. I can boil all of that experience down into one tip for starting a successful business… Only play games you can win.  Don’t compete against a market leader in their favorite game. They’ll crush you. Tilt the odds in your favor.  I’m…

Read More

Don’t Start With Why, Do This Instead

“People don’t buy your why, they buy what you can do for them.” I’ve never bought a product because a company told me their why. Have you? I don’t care about the company’s why. I care about my why.  Understanding that people buy things to solve problems is at the heart of owning a business…

Read More

This 30 Minute Marketing Plan Works For Any Business

Sakichi Toyoda, the founder of Toyota, invented a technique called the 5 Whys to quickly get to the root of a problem. He came up with this brilliantly simple framework back in the ’30s, but it exploded onto the scene in the ’70s. Thousands of businesses around the world, including Toyota, still use the 5…

Read More

The Secret to Content Marketing for Startups

I put out a minimum of one article per week. I share posts on LinkedIn each Monday, Wednesday, and Friday. The Recipe (my weekly email) hits inboxes every Friday morning. With the exception of our clients and the companies I mentor, those articles, posts, and emails are what form the perception of Special Sauce (aka…

Read More

3 Company Rebranding Examples You Need To Study

Customers evolve, competition grows, and industries change. It’s easy to find yourself holding onto an antiquated brand that doesn’t stand for what you want or resonate with buyers. If that’s you, make a change. A successful company rebrand can ignite growth and carve out a better future for your company.  Your brand is not your…

Read More

Your Startup Will Fail Without These 3 Crucial Ingredients

I’ve helped more than 100 brands launch over the years. Some blew up into successful companies and others simply blew up. As time passed and I ticked off more launches, I began to recognize patterns in the companies that lasted.  These patterns held true whether it was a SaaS startup or fast food restaurant. The…

Read More

Use Buyer Psychology To Sell Anything

I’m related to Doc Holliday, but I’m no doctor. I’m just a grower of companies searching for marketing strategies that work. Everything that follows came from my study and application of psychological principles to help my clients (and my company) sell more. I’m going to walk through 3 psychological principles you can put to work…

Read More

What David Blaine Taught Me About Marketing

I watched David Blaine go 25,000 feet in the air holding onto balloons on TV the other day. Seriously, it was like a scene from the movie UP—one minute he’s on the ground and the next, he’s arm-in-wing with birds and airplanes.  It was part of his most-recent stunt Ascension, where he sought to reach…

Read More

How To Successfully Launch Your Brand On Amazon

An interview with Amazon expert Mike Sitrin of Riverboat.

Amazon sells $283,000 worth of goods every minute. That kind of spending can catapult your brand to success almost overnight. Unfortunately, it’s just as easy to get swept away by the competition and buried ten pages deep.  I sat down with Amazon expert Mike Sitrin of Riverboat to understand what separates the success stories from…

Read More