Special Sauce

Word of Mouth Marketing Made Easy 

word of mouth marketing

Word of mouth marketing isn’t luck. It’s a strategy anyone can craft. Think about the brands in your life. I’ll bet you can describe what each is about in a few words.  Apple is about design.  Nike is about human performance.  Walmart is about saving money.  Liquid Death is about murdering your thirst (with cans).  …

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Copywriting That Gets People To Buy

direct response copywriting

Great direct response copywriting is like a mirror. A skilled copywriter can make us see ourselves in their copy. It almost feels like they’re typing our thoughts back to us.  Not tuning your copy to WIIFM (what’s in it for me) is where most copy goes wrong. Pay attention to the websites, emails, and ads …

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How To Find A Profitable Niche

How To Find A Profitable Niche

Niche down. Find your niche. Focus. There’s no shortage of brand and marketing experts telling you to find a niche. They’re not wrong. Focusing your attention on a specific group of people is key to success, but it’s not easy.  Intentionally cutting out a portion of potential buyers is tough. I’ve struggled with niche execution for …

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The Four Pillars of Company Growth

4 Pillars of Company Growth

Why did you start a company? There are easier ways to make a buck. The entrepreneurial life is not one to enter half-assed. You either come in with your whole ass or not at all.  It’s painful watching so many companies struggle. Especially when it doesn’t have to be so hard. Nobody has a magic …

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Step-By-Step Product Launch Strategy

product launch strategy

Launching a new product is exciting and scary at the same time. You have a great idea, but it’s easy to get overwhelmed by everything that has to be done to turn your idea into a reality. None of us are immune to launch stress. New companies putting their first product into the world often …

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This Simple Marketing Strategy Framework Almost Guarantees Growth

Simple Marketing Strategy Framework

It’s easy to make marketing hard. We have so many social media channels, ways to produce content, and software tools at our fingertips that we’re often frozen by decision paralysis. We’re not sure which is right for our business so we don’t do anything.  The things intended to make marketing easier have actually complicated the …

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Startup Branding Agencies: What They Do and How To Pick The Best One

Do you want the secret to startup success? It’s not funding or product-market fit. Everything comes down to getting the right people on your team. Talent selection is the most underrated skill in business.  Your staff, partners, and vendors will dictate whether you end up with a learning experience (aka failure) or a full bank …

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4 Content Marketing Tips To Attract Unicorn Customers

People trust experts. Experts have knowledge. Knowledge comes from experience, but expertise isn’t enough to have authority. That’s where content marketing comes into the picture. Consistently sharing your knowledge on a specific topic is how you go from expert to authority. Nobody can see you as an authority if you don’t put your knowledge in …

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How To Create A Brand Positioning Strategy

You can’t copy a market leader’s strategy and expect to win. Copying what the industry heavyweights are doing is a recipe for getting your ass handed to you. The secret to success as a small company is finding holes in the big players’ strategies. That’s where brand positioning comes into play.  Think of it like …

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