Find Your Product-Market Fit In 3 Steps

We have an eCommerce client enjoying 400% revenue growth this year. Facebook ads, email marketing, and conversion optimization played a part in that success, but these tactics are worthless without product-market fit. The thing that really moved the needle in this company’s success was cutting 80% of what they sell and refocusing the remaining 20%…

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Would you buy a saw from a man with missing fingers?

A quick lesson in finding your competitive advantage.

I’m going to share an important lesson about exploiting a competitive advantage, but first, you need to read this true story… “Mike,” Patti said. “You’re going to cut off your fingers.” “No, it’ll be fine, Patti. You just need to know what you’re doing. There are all kinds of safety features on new saws.” Patti and…

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How To Scale A Service Business

Running a client-based business can be a rollercoaster. One minute you’re riding high on that big project you just won. The next, you’re dog cussing your chosen profession and questioning why you ever agreed to work with that unreasonable client where it’s Never Enough.  Don’t point fingers at the client who hired you. That dumpster…

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What Is A Brand Promise and How To Write One

Branding jargon is a curse that plagues businesses around the world. It’s hard for me to wade through the bullshit that branding firms and marketing agencies spew out to sound smart—and I’ve been in branding for 16 years.  But not all branding terminology is for posturing and show. Take the concept of a brand promise…

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How To Create Website Content That Opens Wallets

We often obsess over fonts, photography, forms, and SEO and forget the most important function of a website… Your website exists to move someone from awareness to purchase. This is true for billion-dollar brands, freelancers, SaaS websites, eCommerce websites, home builder websites, CPG websites, nonprofit websites, and almost every other website on the planet. The…

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Inbound Marketing 101: Attract Motivated Buyers

I stumbled across the book Inbound Marketing from Dharmesh Shah and Brian Halligan of Hubspot back in the summer of 2010. It changed the way I think about marketing and paved the way for creating my own demand generation framework.  Inbound marketing is now the driving force in my career. I use it to shape…

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How Famous Brands Got Their Names

I was conducting my evening scroll through Instagram, as I usually do, when I stumbled into a mysterious brand I had never heard of—Bandulu. The name captured my eyes and the “ulu” echoed in my ears as I said it over and over in my head.  What an impressionable brand name—I didn’t know it’s meaning…

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20 Tattoo-Worthy Company Taglines

Last year I finally got the tattoo I had been waiting for. Three years of screenshotting photos had come to a head and it was time to hand over my digital folder to someone who could handle the beast I had created inside my phone. But I couldn’t just trust anyone with this responsibility. After…

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