Marketing Shouldn’t Feel Sleazy

Are you ashamed to show your kids?

I ventured into the world of YouTube last month. It was daunting and scary. My first several videos are embarrassing. The video quality is poor, the audio is bad, and my delivery is what you’d expect from a new YouTuber. What my videos aren’t is sleazy. As bad as they are, I genuinely worked to…

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Google’s BERT Explained | Quick Wins #6

Bidirectional Encoder Representations from Transformers - BERT

Google just rolled out its largest update to search in about five years. It’s the most significant update since RankBrain. The changes will affect 1 in 10 search results as well as featured snippets. In other words, this is a pretty important update for anyone who uses search engines. And unless you live under a…

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How To Build A Brand | Quick Wins #5

Should startups be focused on building a brand from day 1? This video dives into the difference between your logo and your brand, and what to focus on if you want to build a brand that leaves a mark on the world. Cast votes, build your reputation, and grow a brand that makes a difference.…

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Perfection Is The Enemy Of Progress | Quick Wins Episode 4

You’re going to suck… at first. This is an absolute truth. Writing, design, videos, marketing, sports, music, and all other worthwhile pursuits take practice. It’s also true that you’ll get better with repetition. I found every excuse not to venture into the terrifying world of video, but I finally took the leap last week. And…

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Overcoming Content Marketing Overwhelm | Quick Wins #2

I have a blog post to write, Medium article to finish, LinkedIn video to shoot, Instagram post to get out, weekly email to craft, and a lead magnet to build. What should I work on right now? Overwhelm kicks in and nothing gets finished. Sound familiar? Indecision is a silent killer. We get stuck analyzing…

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Quick Wins Episode 1: Marketing Habits

It’s all about compound interest… Marketing is a lot like fitness, you’re not going to be ripped after your first workout. You’ll struggle with every exercise and probably end up pretty sore. You don’t get immediate gratification. However, if you develop a habit and consistently put in the work, you’re going to get ripped. I’m…

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Job Opportunity: Get Paid To Play On Social Media

Are you a master of dynamic visual content? 

We’re seeking a social media content creator who has experience designing content for social platforms such as Instagram, Facebook, YouTube, and Pinterest (Medium and other platforms a bonus). The role will require content creation (photo, video, and some design) and management for multiple brands.  The content creator will be responsible for: Creating designed posts.  Shooting…

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How To Get Customers To Tell Their Friends

Brand habits will help you turn customers into advocates.

We all have customer interactions. Do you treat them as transactions or opportunities? I see an opportunity. It’s a time to leave customers feeling good about the money they just spent and anxious to give you more. As they say, “A customer in hand is worth twenty on Google.” Well, that’s something I say, but…

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A Reliable Method For Landing New Clients

Learn how to turn $3,000 of advertising into over $1,500,000 of revenue.

Last week I touched base with one of my clients to see how things are going. My client, Katie, just launched a new real estate firm. Like most new companies, Katie needs a reliable way to get clients of her own. The problem, Katie despises social media. We’re talking the kind of hate reserved for…

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Less, But Better

The cure for mediocre marketing.

We all feel compelled to do more. More features. More marketing channels. More products. More services. More words to explain it all. Too much leads to mediocrity. If you always feel like you’re starting over and never getting traction, I’m willing to bet too much is your problem. I naturally want to deliver more for…

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