Special Sauce

Starting a new company?

Need to revitalize an existing one?

Here’s how we can help with that (aka our services)…

Brand Recipe

All projects start with this strategy phase to determine what your company needs to grow. We’ve helped everyone from Fortune 500 companies to startups find their Brand Recipe. Here’s how it works:
  • Step 1: Research your product, brand, website, marketing, competition, customer, and market
  • Step 2: Provide a brand positioning strategy that exploits holes in the market
  • Step 3: Create a brand message guideline so everyone in your company can clearly convey why you’re a better option than the competition
  • Step 4: Define the marketing and growth strategy that will work for your company

Brand Development

The true benefit of branding is buyers will choose you regardless of price, convenience, or other options. Branding services we offer:
  • Company name development
  • Product name development
  • Brand positioning and message clarification
  • Product roadmap and positioning
  • Visual identity design (logo and all design elements that act as the face of your brand)
  • Packaging design
  • Pitch deck development
  • Tagline writing (a.k.a. your verbal logo)
  • Brand Guidelines development

Website Writing & Design

Your website exists to move someone from awareness to purchase. We plan, write, design, and optimize your website to make purchases happen—no matter what you sell. Website services include:
  • Develop a website plan
  • Write all website copy
  • Design all pages of your website
  • Write product (or services) descriptions
  • Provide an SEO plan and optimize each core page for target keywords
  • Write all email automations (newsletter signup, abandoned cart, lead magnet automations, etc…)
  • Connect Google Analytics and your Facebook Pixel
  • Integrate email marketing and CRM tools
  • Train your team to operate your fancy new website

Marketing Strategy & Execution

We handle the heavy lifting of getting customers and clients to find you through compelling content marketing, social media, and advertising. You can think of us as an extension of your team—the one responsible for driving demand in the door. The specific deliverables are based on your industry, goals, and needs, but here are a few of the areas we take off your hands:
  • Marketing plan development
  • Funnel mapping
  • Content marketing plan and schedule
  • Writing weekly blog posts
  • Crafting compelling articles for industry publications
  • Managing your social media content development and engagement (Instagram, Pinterest, Facebook, TikTok, LinkedIn, and YouTube)
  • Building lead magnets to drive list growth
  • Creating automated email sequences
  • Producing your weekly email newsletter
  • Developing and managing Instagram, Facebook, Google PPC, Google Shopping, LinkedIn, TikTok, and YouTube advertising to drive awareness and purchases
  • Executing influencer marketing campaigns
  • Negotiating brand and media partnerships

Get The Recipe

Want to know what I've learned building brands and marketing for Walmart, Wendy's, Whole Foods, Tractor Supply, and hundreds of growing companies? 


Get The Recipe, my Friday email where I share strategies I've tested and proven.