How To Get More Clients In 4 Steps
The ability to sell has kept food on the table and a roof over my family’s head. I may be bad at many things, but selling is not one of those things. Put me in a room with someone interested in building a brand and
The Four Pillars of Company Growth
Why did you start a company? There are easier ways to make a buck. The entrepreneurial life is not one to enter half-assed. You either come in with your whole ass or not at all. It’s painful watching so many companies struggle. Especially when it
From Living In A Tent To 8-Figure Company
My father was my idol. He built a chain of twenty-seven women’s clothing stores from scratch. And when I say from scratch, I mean from nothing. This is the true tale of how one entrepreneur went from living in a tent to running an eight-figure
How To Start A Successful Business In 2021
I’ve helped build more than one hundred brands over the last fifteen years. I can boil all of that experience down into one tip for starting a successful business… Only play games you can win. Don’t compete against a market leader in their favorite game.
Your Startup Will Fail Without These 3 Crucial Ingredients
I’ve helped more than 100 brands launch over the years. Some blew up into successful companies and others simply blew up. As time passed and I ticked off more launches, I began to recognize patterns in the companies that lasted. These patterns held true whether
How To Successfully Launch Your Brand On Amazon
Amazon sells $283,000 worth of goods every minute. That kind of spending can catapult your brand to success almost overnight. Unfortunately, it’s just as easy to get swept away by the competition and buried ten pages deep. I sat down with Amazon expert Mike Sitrin
How To Scale A Service Business
Running a client-based business can be a rollercoaster. One minute you’re riding high on that big project you just won. The next, you’re dog cussing your chosen profession and questioning why you ever agreed to work with that unreasonable client where it’s Never Enough. Don’t
Are you Blockbuster or Netflix?
“Neither RedBox nor Netflix are even on the radar screen in terms of competition, it’s more Wal-Mart and Apple.” – Jim Keyes | Blockbuster CEO (2008) I remember popping into Blockbuster every Friday night to search for hidden gems in the new release section. The
5 Reasons Why Hourly Pricing Is Killing Your Business
My previous business was also a branding firm. I ran the firm for 14 years before selling to my partner late last year. We landed several billion-dollar brands and a spot on the Inc. 5000 during my time with the company. Even with this success,
If you’ve made it this far, it’s probably meant to be. Let’s jump on a call to discuss your needs and our solutions.
Copywriting That Gets People To Buy
Great direct response copywriting is like a mirror. A skilled copywriter can make us see ourselves in their copy. It almost feels like they’re typing our thoughts back to us. Not tuning your copy to WIIFM (what’s in it for me) is where most copy
How To Find A Profitable Niche
Niche down. Find your niche. Focus. There’s no shortage of brand and marketing experts telling you to find a niche. They’re not wrong. Focusing your attention on a specific group of people is key to success, but it’s not easy. Intentionally cutting out a portion of
The Four Pillars of Company Growth
Why did you start a company? There are easier ways to make a buck. The entrepreneurial life is not one to enter half-assed. You either come in with your whole ass or not at all. It’s painful watching so many companies struggle. Especially when it
Step-By-Step Product Launch Strategy
Launching a new product is exciting and scary at the same time. You have a great idea, but it’s easy to get overwhelmed by everything that has to be done to turn your idea into a reality. None of us are immune to launch stress.
