I work with brands daily to help them tell their story. There are a few message killers that pop up repeatedly. If you’re struggling to win buyers, I’d bet one of these issues is to blame… You’re trying to be an option for everyone. It’s not clear how giving you money will deliver the result …
VF Corp bought Supreme for $2.1 billion last week. Nerdy Nuts has gone from $4k to $500k per month in sales. The new PlayStation 5 keeps shutting down the Walmart site and is going for over $1k on eBay. What do all of these success stories have in common? They’ve connected product, brand, marketing, and …
Do customers know, like, and trust your company? When they see your name or logo, do they associate it with a solution to one of their problems? If they do, that little piece of real estate you’ve claimed in the heads of buyers is what we call brand equity. There’s a lot of value in …
Branding jargon is a curse that plagues businesses around the world. It’s hard for me to wade through the bullshit that branding firms and marketing agencies spew out to sound smart—and I’ve been in branding for 16 years. But not all branding terminology is for posturing and show. Take the concept of a brand promise …
You came here to learn the difference between branding and marketing. I won’t dance around the subject. Let’s use sports to make the explanation easy. Marketing gets you to buy a ticket to your first game with a clever, “First 5 beers free” promotion. Ok, it’s probably a first beer free, but I’m allowed to …
Let’s start with what demand generation is not—it’s not growth hacks or shortcuts. Real demand generation takes a coordinated effort across your organization. When properly planned and executed, it’ll pave the way for market domination. Now let’s look at a proper definition before we dig into how you can use the four pillars of demand …
Here’s a little secret nobody tells you about building a brand… You can be average in almost all categories as long as you’re ‘The’ best, largest, fastest, or some other …est in one category that matters to your customers. I love the story they tell about this in the book Made To Stick. Southwest Airlines …
Slack is one of the best accidents in history. Stewart Butterfield, the founder & CEO of Slack, didn’t set out to build the fastest growing business app in history, but he did. I’m going to share the origin story (because it’s interesting) and then we’ll dive into what you can steal from their unique selling proposition. …
Should startups be focused on building a brand from day 1? This video dives into the difference between your logo and your brand, and what to focus on if you want to build a brand that leaves a mark on the world. Cast votes, build your reputation, and grow a brand that makes a difference. …
We all feel compelled to do more. More features. More marketing channels. More products. More services. More words to explain it all. Too much leads to mediocrity. If you always feel like you’re starting over and never getting traction, I’m willing to bet too much is your problem. I naturally want to deliver more for …
