How To Rebrand A Company

Do customers know, like, and trust your company? When they see your name or logo, do they associate it with a solution to one of their problems? If they do, that little piece of real estate you’ve claimed in the heads of buyers is what

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What Is A Brand Promise and How To Write One

Branding jargon is a curse that plagues businesses around the world. It’s hard for me to wade through the bullshit that branding firms and marketing agencies spew out to sound smart—and I’ve been in branding for 16 years.  But not all branding terminology is for

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Demand Generation: The Best Way To Grow Any Business

Let’s start with what demand generation is not—it’s not growth hacks or shortcuts. Real demand generation takes a coordinated effort across your organization. When properly planned and executed, it’ll pave the way for market domination. Now let’s look at a proper definition before we dig

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How To Build A Brand That’s Made To Stick

Here’s a little secret nobody tells you about building a brand… You can be average in almost all categories as long as you’re ‘The’ best, largest, fastest, or some other …est in one category that matters to your customers. I love the story they tell

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How To Build A Brand | Quick Wins #5

Should startups be focused on building a brand from day 1? This video dives into the difference between your logo and your brand, and what to focus on if you want to build a brand that leaves a mark on the world. Cast votes, build

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Less, But Better

We all feel compelled to do more. More features. More marketing channels. More products. More services. More words to explain it all. Too much leads to mediocrity. If you always feel like you’re starting over and never getting traction, I’m willing to bet too much

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direct response copywriting

Copywriting That Gets People To Buy

Great direct response copywriting is like a mirror. A skilled copywriter can make us see ourselves in their copy. It almost feels like they’re typing our thoughts back to us.  Not tuning your copy to WIIFM (what’s in it for me) is where most copy

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How To Find A Profitable Niche

How To Find A Profitable Niche

Niche down. Find your niche. Focus. There’s no shortage of brand and marketing experts telling you to find a niche. They’re not wrong. Focusing your attention on a specific group of people is key to success, but it’s not easy.  Intentionally cutting out a portion of

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4 Pillars of Company Growth

The Four Pillars of Company Growth

Why did you start a company? There are easier ways to make a buck. The entrepreneurial life is not one to enter half-assed. You either come in with your whole ass or not at all.  It’s painful watching so many companies struggle. Especially when it

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product launch strategy

Step-By-Step Product Launch Strategy

Launching a new product is exciting and scary at the same time. You have a great idea, but it’s easy to get overwhelmed by everything that has to be done to turn your idea into a reality. None of us are immune to launch stress.

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