How To Successfully Launch Your Brand On Amazon

Amazon sells $283,000 worth of goods every minute. That kind of spending can catapult your brand to success almost overnight. Unfortunately, itโ€™s just as easy to get swept away by the competition and buried ten pages deep.ย  I sat down with Amazon expert Mike Sitrin

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Commitment and Consistency Lead To Marketing Results

Iโ€™m listening to a book called Influence at the moment. Itโ€™s an interesting listen. Iโ€™ve already gained several valuable nuggets around psychology that Iโ€™ll be putting to use in my marketing this year. One principle covered in the book is the power of commitment &

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The Only Marketing Trick You Need To Know

Produce badass content. Find your medium and deliver value. Thatโ€™s it. Iโ€™ve blown the big reveal. You can stop reading. If youโ€™re not quite sold, or if youโ€™d like a little direction on how to make this marketing tactic work, come on down my rabbit

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Ogilvy On Websites

Did you know David Ogilvy started his professional career as a door-to-door stove salesman? This is a hidden gem in the history of advertisingโ€™s greatest icon. He was so good at selling stoves that the company (AGA) asked him to write an instruction manual for

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How To Get More Clients

People must be aware you exist before they can buy from you. Thatโ€™s obvious. Every funnel on the planet starts with awareness sitting up top. The general progression for a client-based business is something along these lines: Step 1: Awareness Step 2: Consideration Step 3:

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Marketing Shouldn’t Feel Sleazy

I ventured into the world of YouTube last month. It was daunting and scary. My first several videos are embarrassing. The video quality is poor, the audio is bad, and my delivery is what youโ€™d expect from a new YouTuber. What my videos arenโ€™t is

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How To Get Customers To Tell Their Friends

We all have customer interactions. Do you treat them as transactions or opportunities? I see an opportunity. Itโ€™s a time to leave customers feeling good about the money they just spent and anxious to give you more. As they say, โ€œA customer in hand is

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direct response copywriting

Copywriting That Gets People To Buy

Great direct response copywriting is like a mirror. A skilled copywriter can make us see ourselves in their copy. It almost feels like theyโ€™re typing our thoughts back to us.ย  Not tuning your copy to WIIFM (whatโ€™s in it for me) is where most copy

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How To Find A Profitable Niche

How To Find A Profitable Niche

Niche down. Find your niche. Focus. Thereโ€™s no shortage of brand and marketing experts telling you to find a niche. Theyโ€™re not wrong. Focusing your attention on a specific group of people is key to success, but itโ€™s not easy.  Intentionally cutting out a portion of

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4 Pillars of Company Growth

The Four Pillars of Company Growth

Why did you start a company? There are easier ways to make a buck. The entrepreneurial life is not one to enter half-assed. You either come in with your whole ass or not at all.  Itโ€™s painful watching so many companies struggle. Especially when it

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product launch strategy

Step-By-Step Product Launch Strategy

Launching a new product is exciting and scary at the same time. You have a great idea, but itโ€™s easy to get overwhelmed by everything that has to be done to turn your idea into a reality. None of us are immune to launch stress.

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