Special Sauce

You’re Wasting Your Time On Content Marketing Without This 1 Thing

A successful content marketing strategy starts with defining who you want to reach, what you’ll provide these people, and how they’ll benefit from consuming your content. Sounds easy enough, but it’s deceivingly difficult to set a subject and stick to it every week. That’s where this new thing called a content manifesto comes into play. …

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Definitive Guide For B2B Marketing (from a B2B demand generation agency)

I’m guessing you’re on the hunt for a reliable B2B marketing strategy. Well, it’s your lucky day. That’s exactly what you’re going to get if you read this guide thoroughly.  But, before we start, a little about me so you know who’s dishing out this marketing advice. I’m the head brand mechanic at a demand …

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The Only Marketing Trick You Need To Know

Produce badass content. Find your medium and deliver value. That’s it. I’ve blown the big reveal. You can stop reading. If you’re not quite sold, or if you’d like a little direction on how to make this marketing tactic work, come on down my rabbit hole. I can directly point to writing as the source …

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Google’s BERT Explained | Quick Wins #6

Google just rolled out its largest update to search in about five years. It’s the most significant update since RankBrain. The changes will affect 1 in 10 search results as well as featured snippets. In other words, this is a pretty important update for anyone who uses search engines. And unless you live under a …

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Perfection Is The Enemy Of Progress | Quick Wins Episode 4

You’re going to suck… at first. This is an absolute truth. Writing, design, videos, marketing, sports, music, and all other worthwhile pursuits take practice. It’s also true that you’ll get better with repetition. I found every excuse not to venture into the terrifying world of video, but I finally took the leap last week. And …

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Overcoming Content Marketing Overwhelm | Quick Wins #2

I have a blog post to write, Medium article to finish, LinkedIn video to shoot, Instagram post to get out, weekly email to craft, and a lead magnet to build. What should I work on right now? Overwhelm kicks in and nothing gets finished. Sound familiar? Indecision is a silent killer. We get stuck analyzing …

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A Reliable Method For Landing New Clients

Last week I touched base with one of my clients to see how things are going. My client, Katie, just launched a new real estate firm. Like most new companies, Katie needs a reliable way to get clients of her own. The problem, Katie despises social media. We’re talking the kind of hate reserved for …

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Less, But Better

We all feel compelled to do more. More features. More marketing channels. More products. More services. More words to explain it all. Too much leads to mediocrity. If you always feel like you’re starting over and never getting traction, I’m willing to bet too much is your problem. I naturally want to deliver more for …

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How To Write 52 Good Blog Posts

When I lay out a marketing plan for a client that includes weekly blog posts, their brain jumps to what they’ll do for the 52nd post before they’ve put pen to paper on post #1. I understand the fear. You worry that you’ll run out of ideas and the blog will run dry. How do you …

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How To Attract 25,000 Website Visitors Each Day

Would 25,000 website visitors per day help your business? I’ll answer that for you…yes. That’s why we all fight to rank on SERPs (search engine results pages) and grab featured snippets. The potential reward is thousands of visitors per day and millions of dollars per year. Trust me, I’ve worked with a company who drives …

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