When I lay out a marketing plan for a client that includes weekly blog posts, their brain jumps to what they’ll do for the 52nd post before they’ve put pen to paper on post #1.
I understand the fear. You worry that you’ll run out of ideas and the blog will run dry. How do you keep good blog posts flowing?
The rule of one.
The rule of one states that every article must be written to please one specific person.
Ok…I’ll be honest, I just made up the rule of one, but that doesn’t change the validity of this approach.
Stop writing for everyone. Think through your friends, customers, potential customers, and colleagues to find one person who has a problem you can solve.
Still struggling for inspiration? Read book reviews and forums to find someone with a juicy problem to address.
Write to that person.
This post is for one person I know struggling to produce weekly content.
I’ll write to someone struggling with a different problem next week.
A funny thing happens when you write to one person, a lot of other people see themselves in your writing.
Your content becomes more useful and compelling. You’re solving a real problem instead of spitting out useless filler to meet a quota.
Ideas are all around you. Start paying attention and writing with empathy.
I’m not saying the email I send to your inbox each Friday morning with marketing wisdom will make you rich, but I’m not saying it won’t either. You’ll never know unless you sign up right here.Andrew