Create A Pattern Interrupt

Did the subhead of this post make you stop and read a little further? There’s a reason for that, but we’ll get to that in a minute. Let’s talk more about, “I Heart Butt Drugs” first. That’s a direct quote from a billboard I came across as my family drove from Louisville, KY into Indiana.…

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Obsess On Your Product

Every business is looking to acquire more customers and grow. But how? Instagram influencers, Facebook ads, LinkedIn selling, blogging, Adwords, traditional advertising, and all the other tactics out there available are important tools at the right time. But not yet. There’s a much better investment for 90% of us looking to grow sustainable customer bases…

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Does Your Brand Have Bad Habits?

I can go out and ride my bike for an hour, or I can go to the bar and drink two beers. What vote will I cast today? “Every action you take is a vote for the type of person you wish to become. No single instance will transform your beliefs, but as the votes…

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