Google just rolled out its largest update to search in about five years. It’s the most significant update since RankBrain. The changes will affect 1 in 10 search results as well as featured snippets. In other words, this is a pretty important update for anyone
I have a blog post to write, Medium article to finish, LinkedIn video to shoot, Instagram post to get out, weekly email to craft, and a lead magnet to build. What should I work on right now? Overwhelm kicks in and nothing gets finished. Sound
It’s all about compound interest… Marketing is a lot like fitness, you’re not going to be ripped after your first workout. You’ll struggle with every exercise and probably end up pretty sore. You don’t get immediate gratification. However, if you develop a habit and consistently
Last week I touched base with one of my clients to see how things are going. My client, Katie, just launched a new real estate firm. Like most new companies, Katie needs a reliable way to get clients of her own. The problem, Katie despises
We all feel compelled to do more. More features. More marketing channels. More products. More services. More words to explain it all. Too much leads to mediocrity. If you always feel like you’re starting over and never getting traction, I’m willing to bet too much
When I lay out a marketing plan for a client that includes weekly blog posts, their brain jumps to what they’ll do for the 52nd post before they’ve put pen to paper on post #1. I understand the fear. You worry that you’ll run out of
Would 25,000 website visitors per day help your business? I’ll answer that for you…yes. That’s why we all fight to rank on SERPs (search engine results pages) and grab featured snippets. The potential reward is thousands of visitors per day and millions of dollars per
Employees may be passionate about your cause, but they’re not passionate enough to work for free. Money is the one necessity that every business shares. Getting enough of it also happens to be the leading cause of failure. 82% of businesses fail due to a
Did the subhead of this post make you stop and read a little further? There’s a reason for that, but we’ll get to that in a minute. Let’s talk more about, “I Heart Butt Drugs” first. That’s a direct quote from a billboard I came
Every business is looking to acquire more customers and grow. But how? Instagram influencers, Facebook ads, LinkedIn selling, blogging, Adwords, traditional advertising, and all the other tactics out there available are important tools at the right time. But not yet. There’s a much better investment
Great direct response copywriting is like a mirror. A skilled copywriter can make us see ourselves in their copy. It almost feels like they’re typing our thoughts back to us. Not tuning your copy to WIIFM (what’s in it for me) is where most copy
Niche down. Find your niche. Focus. There’s no shortage of brand and marketing experts telling you to find a niche. They’re not wrong. Focusing your attention on a specific group of people is key to success, but it’s not easy. Intentionally cutting out a portion of
Why did you start a company? There are easier ways to make a buck. The entrepreneurial life is not one to enter half-assed. You either come in with your whole ass or not at all. It’s painful watching so many companies struggle. Especially when it
Launching a new product is exciting and scary at the same time. You have a great idea, but it’s easy to get overwhelmed by everything that has to be done to turn your idea into a reality. None of us are immune to launch stress.
