I’m passionate about this subject because I’ve seen countless companies get caught up in the jargon, structure, and formalities of building a marketing plan and never actually get to marketing. My KISS (Keep It Stupid Simple) methodology spits in the face of traditional plans. If
We have an eCommerce client enjoying 400% revenue growth this year. Facebook ads, email marketing, and conversion optimization played a part in that success, but these tactics are worthless without product-market fit. The thing that really moved the needle in this company’s success was cutting
We often obsess over fonts, photography, forms, and SEO and forget the most important function of a website… Your website exists to move someone from awareness to purchase. This is true for billion-dollar brands, freelancers, SaaS websites, eCommerce websites, home builder websites, CPG websites, nonprofit
You came here to learn the difference between branding and marketing. I won’t dance around the subject. Let’s use sports to make the explanation easy. Marketing gets you to buy a ticket to your first game with a clever, “First 5 beers free” promotion. Ok,
I stumbled across the book Inbound Marketing from Dharmesh Shah and Brian Halligan of Hubspot back in the summer of 2010. It changed the way I think about marketing and paved the way for creating my own demand generation framework. Inbound marketing is now the
Last year I finally got the tattoo I had been waiting for. Three years of screenshotting photos had come to a head and it was time to hand over my digital folder to someone who could handle the beast I had created inside my phone.
Let’s start with what demand generation is not—it’s not growth hacks or shortcuts. Real demand generation takes a coordinated effort across your organization. When properly planned and executed, it’ll pave the way for market domination. Now let’s look at a proper definition before we dig
I was never a big email newsletter type of person. I don’t like checking my email, and to be frank, it gives me anxiety just watching the notifications add up. Most of the time I resort to hitting “select all” and marking them as read,
I’ll bet you’ve dreamed of a huge audience who hangs on your every word. You want a taste of the success other entrepreneurs are having with their blog, Medium articles, YouTube videos, email newsletters, and podcasts. There’s probably a twinge of jealousy each time you
Consistency is a crucial ingredient when baking up an email newsletter. People want to know what they’re getting when they sign up for, open, and read your newsletter. If every email you send is drastically different, you’ll struggle to execute and build a following. How
Great direct response copywriting is like a mirror. A skilled copywriter can make us see ourselves in their copy. It almost feels like they’re typing our thoughts back to us. Not tuning your copy to WIIFM (what’s in it for me) is where most copy
Niche down. Find your niche. Focus. There’s no shortage of brand and marketing experts telling you to find a niche. They’re not wrong. Focusing your attention on a specific group of people is key to success, but it’s not easy. Intentionally cutting out a portion of
Why did you start a company? There are easier ways to make a buck. The entrepreneurial life is not one to enter half-assed. You either come in with your whole ass or not at all. It’s painful watching so many companies struggle. Especially when it
Launching a new product is exciting and scary at the same time. You have a great idea, but it’s easy to get overwhelmed by everything that has to be done to turn your idea into a reality. None of us are immune to launch stress.
