Special Sauce

Marketing Lessons From A Public Bathroom

When was the last time you sh*t your pants?  It was 2007 and I was on the way to the mall with my dad. 11-year-old me had just eaten a colossal sandwich from our local sub spot and I was ready to go shopping for my first day of school outfit. 15 minutes into our …

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Why You Should Start Rewarding Your Zits With Gold Stars

Picture this… It’s Friday morning and 14-year-old you just woke up to a small volcano erupting off the front of your forehead.  Its red edges and noticeable pressure tells you that this is not just another dormant face volcano, but rather the Vesuvius of pimples ready to explode. I’ll spare you the dirty details (see …

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Don’t Start With Why, Do This Instead

“People don’t buy your why, they buy what you can do for them.” I’ve never bought a product because a company told me their why. Have you? I don’t care about the company’s why. I care about my why.  Understanding that people buy things to solve problems is at the heart of owning a business …

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