When was the last time you sh*t your pants? It was 2007 and I was on the way to the mall with my dad. 11-year-old me had just eaten a colossal sandwich from our local sub spot and I was ready to go shopping for
Picture this… It’s Friday morning and 14-year-old you just woke up to a small volcano erupting off the front of your forehead. Its red edges and noticeable pressure tells you that this is not just another dormant face volcano, but rather the Vesuvius of pimples
“People don’t buy your why, they buy what you can do for them.” I’ve never bought a product because a company told me their why. Have you? I don’t care about the company’s why. I care about my why. Understanding that people buy things to
Great direct response copywriting is like a mirror. A skilled copywriter can make us see ourselves in their copy. It almost feels like they’re typing our thoughts back to us. Not tuning your copy to WIIFM (what’s in it for me) is where most copy
Niche down. Find your niche. Focus. There’s no shortage of brand and marketing experts telling you to find a niche. They’re not wrong. Focusing your attention on a specific group of people is key to success, but it’s not easy. Intentionally cutting out a portion of
Why did you start a company? There are easier ways to make a buck. The entrepreneurial life is not one to enter half-assed. You either come in with your whole ass or not at all. It’s painful watching so many companies struggle. Especially when it
Launching a new product is exciting and scary at the same time. You have a great idea, but it’s easy to get overwhelmed by everything that has to be done to turn your idea into a reality. None of us are immune to launch stress.
