Special Sauce

4 Content Marketing Tips To Attract Unicorn Customers

People trust experts. Experts have knowledge. Knowledge comes from experience, but expertise isn’t enough to have authority. That’s where content marketing comes into the picture. Consistently sharing your knowledge on a specific topic is how you go from expert to authority. Nobody can see you as an authority if you don’t put your knowledge in …

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Marketing Lessons From A Public Bathroom

When was the last time you sh*t your pants?  It was 2007 and I was on the way to the mall with my dad. 11-year-old me had just eaten a colossal sandwich from our local sub spot and I was ready to go shopping for my first day of school outfit. 15 minutes into our …

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How To Beat Content Marketer’s (Writer’s) Block

June was a terrible month for my writing, but it’s not my fault. I’ve got valid excuses for my lack of production. We’re swamped with work, I’m in the middle of a massive renovation on my house, and I’m trying to launch my brand accelerator program in August.  As legitimate as they may be, those …

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Why You Should Start Rewarding Your Zits With Gold Stars

Picture this… It’s Friday morning and 14-year-old you just woke up to a small volcano erupting off the front of your forehead.  Its red edges and noticeable pressure tells you that this is not just another dormant face volcano, but rather the Vesuvius of pimples ready to explode. I’ll spare you the dirty details (see …

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This 30 Minute Marketing Plan Works For Any Business

Sakichi Toyoda, the founder of Toyota, invented a technique called the 5 Whys to quickly get to the root of a problem. He came up with this brilliantly simple framework back in the ’30s, but it exploded onto the scene in the ’70s. Thousands of businesses around the world, including Toyota, still use the 5 …

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The Secret to Content Marketing for Startups

I put out a minimum of one article per week. I share posts on LinkedIn each Monday, Wednesday, and Friday. The Recipe (my weekly email) hits inboxes every Friday morning. With the exception of our clients and the companies I mentor, those articles, posts, and emails are what form the perception of Special Sauce (aka …

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What David Blaine Taught Me About Marketing

I watched David Blaine go 25,000 feet in the air holding onto balloons on TV the other day. Seriously, it was like a scene from the movie UP—one minute he’s on the ground and the next, he’s arm-in-wing with birds and airplanes.  It was part of his most-recent stunt Ascension, where he sought to reach …

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How To Successfully Launch Your Brand On Amazon

Amazon sells $283,000 worth of goods every minute. That kind of spending can catapult your brand to success almost overnight. Unfortunately, it’s just as easy to get swept away by the competition and buried ten pages deep.  I sat down with Amazon expert Mike Sitrin of Riverboat to understand what separates the success stories from …

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4 Ways To Get Customers Without Facebook or Instagram Ads

  Facebook is a pain in the ass. I’d happily close my account if it didn’t work so damn well as an advertising platform for our clients. Bottom line, we’re getting customers from Facebook and Instagram so it’s hard to leave. It’s actually gotten a little too easy to sit back and rely on big …

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Entrepreneur?

I send a Friday email called The Recipe with my best brand strategy and marketing insights gained from growing hundreds of companies.  It'll help you grow yours if you stick your email in that box...