Special Sauce

Marketing Lessons From A Public Bathroom

When was the last time you sh*t your pants?  It was 2007 and I was on the way to the mall with my dad. 11-year-old me had just eaten a colossal sandwich from our local sub spot and I was ready to go shopping for my first day of school outfit. 15 minutes into our …

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This 30 Minute Marketing Plan Works For Any Business

Sakichi Toyoda, the founder of Toyota, invented a technique called the 5 Whys to quickly get to the root of a problem. He came up with this brilliantly simple framework back in the ’30s, but it exploded onto the scene in the ’70s. Thousands of businesses around the world, including Toyota, still use the 5 …

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The Secret To Marketing Goals That Lead To Revenue

I’m passionate about this subject because I’ve seen countless companies get caught up in the jargon, structure, and formalities of building a marketing plan and never actually get to marketing. My KISS (Keep It Stupid Simple) methodology spits in the face of traditional plans. If you jump on board with my approach, you’ll be adding …

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The Only Marketing Trick You Need To Know

Produce badass content. Find your medium and deliver value. That’s it. I’ve blown the big reveal. You can stop reading. If you’re not quite sold, or if you’d like a little direction on how to make this marketing tactic work, come on down my rabbit hole. I can directly point to writing as the source …

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How To Get More Clients

People must be aware you exist before they can buy from you. That’s obvious. Every funnel on the planet starts with awareness sitting up top. The general progression for a client-based business is something along these lines: Step 1: Awareness Step 2: Consideration Step 3: Purchase Step 4: Loyalty Step 5: Advocacy Many of us …

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Marketing Shouldn’t Feel Sleazy

I ventured into the world of YouTube last month. It was daunting and scary. My first several videos are embarrassing. The video quality is poor, the audio is bad, and my delivery is what you’d expect from a new YouTuber. What my videos aren’t is sleazy. As bad as they are, I genuinely worked to …

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A Reliable Method For Landing New Clients

Last week I touched base with one of my clients to see how things are going. My client, Katie, just launched a new real estate firm. Like most new companies, Katie needs a reliable way to get clients of her own. The problem, Katie despises social media. We’re talking the kind of hate reserved for …

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Less, But Better

We all feel compelled to do more. More features. More marketing channels. More products. More services. More words to explain it all. Too much leads to mediocrity. If you always feel like you’re starting over and never getting traction, I’m willing to bet too much is your problem. I naturally want to deliver more for …

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How to Use The Saturation Method To Drive New Business

Employees may be passionate about your cause, but they’re not passionate enough to work for free. Money is the one necessity that every business shares. Getting enough of it also happens to be the leading cause of failure. 82% of businesses fail due to a lack of cash flow. If businesses know this, why don’t …

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How To Create A Marketing Plan You’ll Actually Execute

I had grand plans for a blog I launched ten years ago. I posted three times and then let it slide behind everything else on my plate. I told myself I was too busy. A great idea killed by poor execution. I’m willing to bet you’ve got a similar story somewhere in your past. Good …

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