Special Sauce

How To Build A Brand That’s Made To Stick

Here’s a little secret nobody tells you about building a brand… You can be average in almost all categories as long as you’re ‘The’ best, largest, fastest, or some other …est in one category that matters to your customers. I love the story they tell about this in the book Made To Stick. Southwest Airlines …

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How To Build A Brand | Quick Wins #5

Should startups be focused on building a brand from day 1? This video dives into the difference between your logo and your brand, and what to focus on if you want to build a brand that leaves a mark on the world. Cast votes, build your reputation, and grow a brand that makes a difference. …

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