Does Your Brand Have Bad Habits?
I can go out and ride my bike for an hour, or I can go to the bar and drink two beers. What vote will I cast today? โEvery action you take is a vote for the type of person you wish to become. No
I can go out and ride my bike for an hour, or I can go to the bar and drink two beers. What vote will I cast today? โEvery action you take is a vote for the type of person you wish to become. No
Great direct response copywriting is like a mirror. A skilled copywriter can make us see ourselves in their copy. It almost feels like theyโre typing our thoughts back to us.ย Not tuning your copy to WIIFM (whatโs in it for me) is where most copy
Niche down. Find your niche. Focus. Thereโs no shortage of brand and marketing experts telling you to find a niche. Theyโre not wrong. Focusing your attention on a specific group of people is key to success, but itโs not easy. Intentionally cutting out a portion of
Why did you start a company? There are easier ways to make a buck. The entrepreneurial life is not one to enter half-assed. You either come in with your whole ass or not at all. Itโs painful watching so many companies struggle. Especially when it
Launching a new product is exciting and scary at the same time. You have a great idea, but itโs easy to get overwhelmed by everything that has to be done to turn your idea into a reality. None of us are immune to launch stress.