Ozark, Breaking Bad, Succession, Ted Lasso, and Jack Ryan are just a few binge-worthy shows. I stay up watching episode after episode even though I know I’ll pay for it the next morning. They’re straight-up addictive. The plot of each show is different, but they
People trust experts. Experts have knowledge. Knowledge comes from experience, but expertise isn’t enough to have authority. That’s where content marketing comes into the picture. Consistently sharing your knowledge on a specific topic is how you go from expert to authority. Nobody can see you
When was the last time you sh*t your pants? It was 2007 and I was on the way to the mall with my dad. 11-year-old me had just eaten a colossal sandwich from our local sub spot and I was ready to go shopping for
June was a terrible month for my writing, but itโs not my fault. Iโve got valid excuses for my lack of production. Weโre swamped with work, Iโm in the middle of a massive renovation on my house, and Iโm trying to launch my brand accelerator
Picture this… Itโs Friday morning and 14-year-old you just woke up to a small volcano erupting off the front of your forehead.ย Its red edges and noticeable pressure tells you that this is not just another dormant face volcano, but rather the Vesuvius of pimples
I put out a minimum of one article per week. I share posts on LinkedIn each Monday, Wednesday, and Friday. The Recipe (my weekly email) hits inboxes every Friday morning. With the exception of our clients and the companies I mentor, those articles, posts, and
I watched David Blaine go 25,000 feet in the air holding onto balloons on TV the other day. Seriously, it was like a scene from the movie UPโone minute heโs on the ground and the next, heโs arm-in-wing with birds and airplanes.ย It was part
This post is from The Recipe, my weekly email where thousands of entrepreneurs get brand and marketing tips to help them grow their business. It’s easy to get discouraged by content marketing. If you’re not getting subscribers to your email, followers on social, or likes
You arenโt spending hours on quality blog posts and Medium articles for passion alone. Whether itโs attracting people to your product, racking up dollars on Medium, or selling your services, thereโs something in it for you.ย Donโt be ashamed of your agenda. We all have
Blogging weekly keeps clients coming to my door. I invest a minimum of 10 hours a week into writing. I say invest because thatโs exactly what it isโan investment in the future of my business. Iโd love to tell you writing is a breeze, but
Great direct response copywriting is like a mirror. A skilled copywriter can make us see ourselves in their copy. It almost feels like theyโre typing our thoughts back to us.ย Not tuning your copy to WIIFM (whatโs in it for me) is where most copy
Niche down. Find your niche. Focus. Thereโs no shortage of brand and marketing experts telling you to find a niche. Theyโre not wrong. Focusing your attention on a specific group of people is key to success, but itโs not easy. Intentionally cutting out a portion of
Why did you start a company? There are easier ways to make a buck. The entrepreneurial life is not one to enter half-assed. You either come in with your whole ass or not at all. Itโs painful watching so many companies struggle. Especially when it
Launching a new product is exciting and scary at the same time. You have a great idea, but itโs easy to get overwhelmed by everything that has to be done to turn your idea into a reality. None of us are immune to launch stress.
