Special Sauce

4 Content Marketing Tips To Attract Unicorn Customers

People trust experts. Experts have knowledge. Knowledge comes from experience, but expertise isn’t enough to have authority. That’s where content marketing comes into the picture. Consistently sharing your knowledge on a specific topic is how you go from expert to authority. Nobody can see you as an authority if you don’t put your knowledge in …

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Why You Should Start Rewarding Your Zits With Gold Stars

Picture this… It’s Friday morning and 14-year-old you just woke up to a small volcano erupting off the front of your forehead.  Its red edges and noticeable pressure tells you that this is not just another dormant face volcano, but rather the Vesuvius of pimples ready to explode. I’ll spare you the dirty details (see …

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B2B Content Marketing: How To Generate Revenue From Your Writing

You aren’t spending hours on quality blog posts and Medium articles for passion alone. Whether it’s attracting people to your product, racking up dollars on Medium, or selling your services, there’s something in it for you.  Don’t be ashamed of your agenda. We all have one. If you don’t, you need to get one.  Putting …

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You’re Wasting Your Time On Content Marketing Without This 1 Thing

A successful content marketing strategy starts with defining who you want to reach, what you’ll provide these people, and how they’ll benefit from consuming your content. Sounds easy enough, but it’s deceivingly difficult to set a subject and stick to it every week. That’s where this new thing called a content manifesto comes into play. …

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Overcoming Content Marketing Overwhelm | Quick Wins #2

I have a blog post to write, Medium article to finish, LinkedIn video to shoot, Instagram post to get out, weekly email to craft, and a lead magnet to build. What should I work on right now? Overwhelm kicks in and nothing gets finished. Sound familiar? Indecision is a silent killer. We get stuck analyzing …

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