How Slack Changed The Way We Communicate At Work With A Brilliant USP

And what you can learn from their Unique Selling Proposition.

Slack is one of the best accidents in history. Stewart Butterfield, the founder & CEO of Slack, didn’t set out to build the fastest growing business app in history, but he did. I’m going to share the origin story (because it’s interesting) and then we’ll dive into what you can steal from their unique selling proposition.…

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How To Make Your Website Sell More

Pain drives us to do crazy things. Whether physical or emotional, we want to avoid it at all costs. I have chronic back pain. I’d pay a Tibetan Monk to fly to Boulder and heal my back if I knew it would work. I’m not alone. Pain (or the avoidance of pain) is the greatest…

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