Google’s BERT Explained | Quick Wins #6

Bidirectional Encoder Representations from Transformers - BERT

Google just rolled out its largest update to search in about five years. It’s the most significant update since RankBrain. The changes will affect 1 in 10 search results as well as featured snippets. In other words, this is a pretty important update for anyone who uses search engines. And unless you live under a…

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Overcoming Content Marketing Overwhelm | Quick Wins #2

I have a blog post to write, Medium article to finish, LinkedIn video to shoot, Instagram post to get out, weekly email to craft, and a lead magnet to build. What should I work on right now? Overwhelm kicks in and nothing gets finished. Sound familiar? Indecision is a silent killer. We get stuck analyzing…

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A Reliable Method For Landing New Clients

Learn how to turn $3,000 of advertising into over $1,500,000 of revenue.

Last week I touched base with one of my clients to see how things are going. My client, Katie, just launched a new real estate firm. Like most new companies, Katie needs a reliable way to get clients of her own. The problem, Katie despises social media. We’re talking the kind of hate reserved for…

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How To Write 52 Good Blog Posts

Producing weekly content is intimidating.

When I lay out a marketing plan for a client that includes weekly blog posts, their brain jumps to what they’ll do for the 52nd post before they’ve put pen to paper on post #1. I understand the fear. You worry that you’ll run out of ideas and the blog will run dry. How do you…

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