Every business is looking to acquire more customers and grow. But how?
Instagram influencers, Facebook ads, LinkedIn selling, blogging, Adwords, traditional advertising, and all the other tactics out there available are important tools at the right time.
But not yet.
There’s a much better investment for 90% of us looking to grow sustainable customer bases that organically expand.
Obsess on our product.
A fantastic product sells itself. Improving your product is the single highest return on investment you can make. Deliver a memorable experience and you’ll never struggle for customers.
Target a specific niche with a product that delivers results and you’ll get repeat business, referrals, and enjoy continuous growth.
Once you have this recipe nailed, you can pour fuel on the fire with other marketing tactics.
Too many people are trying to sell a crappy product hidden by a well-manicured ad campaign. You might sell that piece of poop once, but I can guarantee they won’t come back a second time or recommend you to anyone.
Don’t be tempted to skip straight to marketing tactics chasing immediate gratification. You’ll see a short spike and then a sharp decline.
Investments in your product continue to pay. You may not see immediate gratification, but I can guarantee that you’ll see a much healthier (and more sustainable) trajectory of growth.
Even though I came into Special Sauce with 15 years of experience running other companies, I didn’t just jump in and start pushing out ads. I’ve taken the time to polish our systems and make sure we’re delivering results for clients in a systematic fashion.
Now we can pour fuel on the fire.
If you’re struggling to identify what’s not working with your product or service, find someone like us to help. You need an objective set of eyes that can assess your strengths, weakness, competition, and industry opportunities. Identify your niche, focus your product, and clarify your message to build the foundation for growth.
I send an email each Friday for people working to build brands. I’ve been told it provides value (by people that weren’t my family). Sign Up Right HereBy Andrew Holliday