The ability to sell has kept food on the table and a roof over my family’s head. I may be bad at many things, but selling is not one of those things. Put me in a room with someone interested in building a brand and I have a high probability of closing the deal. Clients
Ozark, Breaking Bad, Succession, Ted Lasso, and Jack Ryan are just a few binge-worthy shows. I stay up watching episode after episode even though I know I’ll pay for it the next morning. They’re straight-up addictive. The plot of each show is different, but they all share a common framework to pull you in and
Word of mouth marketing isn’t luck. It’s a strategy anyone can craft. Think about the brands in your life. I’ll bet you can describe what each is about in a few words. Apple is about design. Nike is about human performance. Walmart is about saving money. Liquid Death is about murdering your thirst (with cans).