The 12 Best Email Newsletters To Feed Your Inbox

I was never a big email newsletter type of person. I don’t like checking my email, and to be frank, it gives me anxiety just watching the notifications add up. Most of the time I resort to hitting “select all” and marking them as read, just to alleviate my OCD itch. I lived by this…

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Commitment and Consistency Lead To Marketing Results

I’m listening to a book called Influence at the moment. It’s an interesting listen. I’ve already gained several valuable nuggets around psychology that I’ll be putting to use in my marketing this year. One principle covered in the book is the power of commitment & consistency. The basic idea is that when we come out…

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The Only Marketing Trick You Need To Know

Produce badass content. Find your medium and deliver value. That’s it. I’ve blown the big reveal. You can stop reading. If you’re not quite sold, or if you’d like a little direction on how to make this marketing tactic work, come on down my rabbit hole. I can directly point to writing as the source…

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Build A Content Marketing Plan You’ll Actually Use

Every brand is feeling the pressure to create content. Content marketing and social media are the places to be for marketers. Unfortunately, many brands are like square pegs trying to fit in round holes. They’re pushing out bland content without any reason, logic, or purpose. Producing quality content isn’t easy. Don’t waste your time running…

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Ogilvy On Websites

Improve your website with advice from David Ogilvy...the real Don Draper.

Did you know David Ogilvy started his professional career as a door-to-door stove salesman? This is a hidden gem in the history of advertising’s greatest icon. He was so good at selling stoves that the company (AGA) asked him to write an instruction manual for his fellow salesmen. I’m pretty sure it was during these…

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