You aren’t spending hours on quality blog posts and Medium articles for passion alone. Whether it’s attracting people to your product, racking up dollars on Medium, or selling your services, there’s something in it for you. Don’t be ashamed of your agenda. We all have one. If you don’t, you need to get one. Putting…
5 Reasons Your Content Marketing Isn’t Working
Blogging weekly keeps clients coming to my door. I invest a minimum of 10 hours a week into writing. I say invest because that’s exactly what it is—an investment in the future of my business. I’d love to tell you writing is a breeze, but I won’t blow sunshine and daydreams up your arse. Writing…
How Much Time A Marketing Agency Should Invest In Marketing
Do you wake up and start fighting fires and addressing client emails? I feel you. I did the same thing for 13 years. I was always available. When a client emailed, I was back in their inbox within seconds. I’d drop whatever I was doing to address their needs. I had intentions of working on…
The Secret To Marketing Goals That Lead To Revenue
I’m passionate about this subject because I’ve seen countless companies get caught up in the jargon, structure, and formalities of building a marketing plan and never actually get to marketing. My KISS (Keep It Stupid Simple) methodology spits in the face of traditional plans. If you jump on board with my approach, you’ll be adding…
The 12 Best Email Newsletters To Feed Your Inbox
I was never a big email newsletter type of person. I don’t like checking my email, and to be frank, it gives me anxiety just watching the notifications add up. Most of the time I resort to hitting “select all” and marking them as read, just to alleviate my OCD itch. I lived by this…
How To Put Yourself Out There (Even If Sharing Your Expertise Scares The Hell Out of You)
I’ll bet you’ve dreamed of a huge audience who hangs on your every word. You want a taste of the success other entrepreneurs are having with their blog, Medium articles, YouTube videos, email newsletters, and podcasts. There’s probably a twinge of jealousy each time you see that guy’s name pop up on LinkedIn with a…
3 Email Newsletter Formats The Best Email Marketers Use
Consistency is a crucial ingredient when baking up an email newsletter. People want to know what they’re getting when they sign up for, open, and read your newsletter. If every email you send is drastically different, you’ll struggle to execute and build a following. How do you build consistency? First, write your content manifesto. Second,…
You’re Wasting Your Time On Content Marketing Without This 1 Thing
A successful content marketing strategy starts with defining who you want to reach, what you’ll provide these people, and how they’ll benefit from consuming your content. Sounds easy enough, but it’s deceivingly difficult to set a subject and stick to it every week. That’s where this new thing called a content manifesto comes into play.…
Email marketing best practices for a wildly successful email newsletter.
I love email.
I know, that’s an odd proclamation to say that I love email, but stick with me for a minute. When I’m sending my weekly email newsletter, I’m not worried about keywords, SEO, word count, curation, or algorithms. It’s all about following the below email marketing best practices and providing value in however many words that…
Definitive Guide For B2B Marketing (from a B2B demand generation agency)
I’m guessing you’re on the hunt for a reliable B2B marketing strategy. Well, it’s your lucky day. That’s exactly what you’re going to get if you read this guide thoroughly. But, before we start, a little about me so you know who’s dishing out this marketing advice. I’m the head brand mechanic at a demand…
