I was never a big email newsletter type of person. I don’t like checking my email, and to be frank, it gives me anxiety just watching the notifications add up. Most of the time I resort to hitting “select all” and marking them as read, just to alleviate my OCD itch. I lived by this…
How To Put Yourself Out There (Even If Sharing Your Expertise Scares The Hell Out of You)
I’ll bet you’ve dreamed of a huge audience who hangs on your every word. You want a taste of the success other entrepreneurs are having with their blog, Medium articles, YouTube videos, email newsletters, and podcasts. There’s probably a twinge of jealousy each time you see that guy’s name pop up on LinkedIn with a…
3 Email Newsletter Formats The Best Email Marketers Use
Consistency is a crucial ingredient when baking up an email newsletter. People want to know what they’re getting when they sign up for, open, and read your newsletter. If every email you send is drastically different, you’ll struggle to execute and build a following. How do you build consistency? First, write your content manifesto. Second,…
A Content Manifesto should be the first step of your content marketing strategy.
A successful content marketing strategy starts with defining who you want to reach, what you’ll provide these people, and how they’ll benefit from consuming your content. Sounds easy enough, but it’s deceivingly difficult to set a subject and stick to it every week. That’s where this new thing called a content manifesto comes into play.…
Email marketing best practices for a wildly successful email newsletter.
I love email.
I know, that’s an odd proclamation to say that I love email, but stick with me for a minute. When I’m sending my weekly email newsletter, I’m not worried about keywords, SEO, word count, curation, or algorithms. It’s all about following the below email marketing best practices and providing value in however many words that…
Definitive Guide For B2B Marketing (from a B2B demand generation agency)
I’m guessing you’re on the hunt for a reliable B2B marketing strategy. Well, it’s your lucky day. That’s exactly what you’re going to get if you read this guide thoroughly. But, before we start, a little about me so you know who’s dishing out this marketing advice. I’m the head brand mechanic at a demand…
Commitment and Consistency Lead To Marketing Results
I’m listening to a book called Influence at the moment. It’s an interesting listen. I’ve already gained several valuable nuggets around psychology that I’ll be putting to use in my marketing this year. One principle covered in the book is the power of commitment & consistency. The basic idea is that when we come out…
The Only Marketing Trick You Need To Know
Produce badass content. Find your medium and deliver value. That’s it. I’ve blown the big reveal. You can stop reading. If you’re not quite sold, or if you’d like a little direction on how to make this marketing tactic work, come on down my rabbit hole. I can directly point to writing as the source…
Build A Content Marketing Plan You’ll Actually Use
Every brand is feeling the pressure to create content. Content marketing and social media are the places to be for marketers. Unfortunately, many brands are like square pegs trying to fit in round holes. They’re pushing out bland content without any reason, logic, or purpose. Producing quality content isn’t easy. Don’t waste your time running…
Ogilvy On Websites
Improve your website with advice from David Ogilvy...the real Don Draper.
Did you know David Ogilvy started his professional career as a door-to-door stove salesman? This is a hidden gem in the history of advertising’s greatest icon. He was so good at selling stoves that the company (AGA) asked him to write an instruction manual for his fellow salesmen. I’m pretty sure it was during these…
