The following is pulled directly from my LinkedIn messages. I’ve replaced the name (it obviously wasn’t Kurt Russell) and samples, but I haven’t altered the message otherwise. I get an almost exact copy of this message multiple times a week. It’s become a game I
I had grand plans for a blog I launched ten years ago. I posted three times and then let it slide behind everything else on my plate. I told myself I was too busy. A great idea killed by poor execution. I’m willing to bet
“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” — Mark Zuckerberg, CEO People have always made decisions on what
People must be aware you exist before they can buy from you. This seems like an obvious statement. Every funnel on the planet starts with awareness sitting up top. They all look something like this… Awareness > Consideration > Purchase > Loyalty > Advocacy Unfortunately,
Great direct response copywriting is like a mirror. A skilled copywriter can make us see ourselves in their copy. It almost feels like they’re typing our thoughts back to us. Not tuning your copy to WIIFM (what’s in it for me) is where most copy
Niche down. Find your niche. Focus. There’s no shortage of brand and marketing experts telling you to find a niche. They’re not wrong. Focusing your attention on a specific group of people is key to success, but it’s not easy. Intentionally cutting out a portion of
Why did you start a company? There are easier ways to make a buck. The entrepreneurial life is not one to enter half-assed. You either come in with your whole ass or not at all. It’s painful watching so many companies struggle. Especially when it
Launching a new product is exciting and scary at the same time. You have a great idea, but it’s easy to get overwhelmed by everything that has to be done to turn your idea into a reality. None of us are immune to launch stress.
