Marketing generates sales, sales generate cash, and cash feeds all operations of your business. Although marketing seems like the easiest place to cut “expenses” when things get tough, it’s the last thing you should be cutting. Remember… Marketing > Sales > Cash > Healthy Business
The ability to sell has kept food on the table and a roof over my family’s head. I may be bad at many things, but selling is not one of those things. Put me in a room with someone interested in building a brand and
Ozark, Breaking Bad, Succession, Ted Lasso, and Jack Ryan are just a few binge-worthy shows. I stay up watching episode after episode even though I know I’ll pay for it the next morning. They’re straight-up addictive. The plot of each show is different, but they
Word of mouth marketing isn’t luck. It’s a strategy anyone can craft. Think about the brands in your life. I’ll bet you can describe what each is about in a few words. Apple is about design. Nike is about human performance. Walmart is about saving
Death knocked on my door the other day courtesy of my FedEx guy… When I say death I’m talking about Liquid Death—water that will violently annihilate any and all of your dehydration. I was turned onto it after my sister shared their irreverent Instagram with
I put out a minimum of one article per week. I share posts on LinkedIn each Monday, Wednesday, and Friday. The Recipe (my weekly email) hits inboxes every Friday morning. With the exception of our clients and the companies I mentor, those articles, posts, and
Customers evolve, competition grows, and industries change. It’s easy to find yourself holding onto an antiquated brand that doesn’t stand for what you want or resonate with buyers. If that’s you, make a change. A successful company rebrand can ignite growth and carve out a
I’ve helped more than 100 brands launch over the years. Some blew up into successful companies and others simply blew up. As time passed and I ticked off more launches, I began to recognize patterns in the companies that lasted. These patterns held true whether
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