Special Sauce

B2B Content Marketing: How To Generate Revenue From Your Writing

You aren’t spending hours on quality blog posts and Medium articles for passion alone. Whether it’s attracting people to your product, racking up dollars on Medium, or selling your services, there’s something in it for you.  Don’t be ashamed of your agenda. We all have one. If you don’t, you need to get one.  Putting …

Read more

Share

How To Rebrand A Company

Do customers know, like, and trust your company? When they see your name or logo, do they associate it with a solution to one of their problems? If they do, that little piece of real estate you’ve claimed in the heads of buyers is what we call brand equity.  There’s a lot of value in …

Read more

Share

5 Reasons Your Content Marketing Isn’t Working

Blogging weekly keeps clients coming to my door. I invest a minimum of 10 hours a week into writing. I say invest because that’s exactly what it is—an investment in the future of my business. I’d love to tell you writing is a breeze, but I won’t blow sunshine and daydreams up your arse. Writing …

Read more

Share

Give Me One Good Reason To Buy

Why should I pick you over my other options? That’s all I really want to know before I give you money. Put my worries to rest with one good reason.  Notice I didn’t say two, three, or ten reasons. Decide where you’re going to hang your hat as a business. You can be serviceable everywhere …

Read more

Share

How To Use A Product Funnel To Grow Your Service Business

I ran another agency for thirteen years before starting Special Sauce. We won awards, made the Inc. 5000 list, and had multiple seven-figure years. We also struggled with inconsistent cash flow, stressed employees, and a dangerously top-heavy client list where 50% of our revenue was from one company.  It felt like we were always fighting …

Read more

Share

How Much Time A Marketing Agency Should Invest In Marketing

Do you wake up and start fighting fires and addressing client emails? I feel you. I did the same thing for 13 years.  I was always available. When a client emailed, I was back in their inbox within seconds. I’d drop whatever I was doing to address their needs. I had intentions of working on …

Read more

Share

The Secret To Marketing Goals That Lead To Revenue

I’m passionate about this subject because I’ve seen countless companies get caught up in the jargon, structure, and formalities of building a marketing plan and never actually get to marketing. My KISS (Keep It Stupid Simple) methodology spits in the face of traditional plans. If you jump on board with my approach, you’ll be adding …

Read more

Share

Find Your Product-Market Fit In 3 Steps

We have an eCommerce client enjoying 400% revenue growth this year. Facebook ads, email marketing, and conversion optimization played a part in that success, but these tactics are worthless without product-market fit. The thing that really moved the needle in this company’s success was cutting 80% of what they sell and refocusing the remaining 20% …

Read more

Share

Would you buy a saw from a man with missing fingers?

I’m going to share an important lesson about exploiting a competitive advantage, but first, you need to read this true story… “Mike,” Patti said. “You’re going to cut off your fingers.” “No, it’ll be fine, Patti. You just need to know what you’re doing. There are all kinds of safety features on new saws.” Patti and …

Read more

Share

How To Scale A Service Business

Running a client-based business can be a rollercoaster. One minute you’re riding high on that big project you just won. The next, you’re dog cussing your chosen profession and questioning why you ever agreed to work with that unreasonable client where it’s Never Enough.  Don’t point fingers at the client who hired you. That dumpster …

Read more

Share

Get The Recipe

Want to know what I've learned building brands and marketing for Walmart, Wendy's, Whole Foods, Tractor Supply, and hundreds of growing companies? 

 

Get The Recipe, my Friday email where I share strategies I've tested and proven.