How To Build A Brand | Quick Wins #5

Should startups be focused on building a brand from day 1? This video dives into the difference between your logo and your brand, and what to focus on if you want to build a brand that leaves a mark on the world. Cast votes, build your reputation, and grow a brand that makes a difference.…

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Perfection Is The Enemy Of Progress | Quick Wins Episode 4

You’re going to suck… at first. This is an absolute truth. Writing, design, videos, marketing, sports, music, and all other worthwhile pursuits take practice. It’s also true that you’ll get better with repetition. I found every excuse not to venture into the terrifying world of video, but I finally took the leap last week. And…

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Overcoming Content Marketing Overwhelm | Quick Wins #2

I have a blog post to write, Medium article to finish, LinkedIn video to shoot, Instagram post to get out, weekly email to craft, and a lead magnet to build. What should I work on right now? Overwhelm kicks in and nothing gets finished. Sound familiar? Indecision is a silent killer. We get stuck analyzing…

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Quick Wins Episode 1: Marketing Habits

It’s all about compound interest… Marketing is a lot like fitness, you’re not going to be ripped after your first workout. You’ll struggle with every exercise and probably end up pretty sore. You don’t get immediate gratification. However, if you develop a habit and consistently put in the work, you’re going to get ripped. I’m…

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Job Opportunity: Get Paid To Play On Social Media

Are you a master of dynamic visual content? 

We’re seeking a social media content creator who has experience designing content for social platforms such as Instagram, Facebook, YouTube, and Pinterest (Medium and other platforms a bonus). The role will require content creation (photo, video, and some design) and management for multiple brands.  The content creator will be responsible for: Creating designed posts.  Shooting…

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How To Get Customers To Tell Their Friends

Brand habits will help you turn customers into advocates.

We all have customer interactions. Do you treat them as transactions or opportunities? I see an opportunity. It’s a time to leave customers feeling good about the money they just spent and anxious to give you more. As they say, “A customer in hand is worth twenty on Google.” Well, that’s something I say, but…

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A Reliable Method For Landing New Clients

Learn how to turn $3,000 of advertising into over $1,500,000 of revenue.

Last week I touched base with one of my clients to see how things are going. My client, Katie, just launched a new real estate firm. Like most new companies, Katie needs a reliable way to get clients of her own. The problem, Katie despises social media. We’re talking the kind of hate reserved for…

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Less, But Better

The cure for mediocre marketing.

We all feel compelled to do more. More features. More marketing channels. More products. More services. More words to explain it all. Too much leads to mediocrity. If you always feel like you’re starting over and never getting traction, I’m willing to bet too much is your problem. I naturally want to deliver more for…

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How To Write 52 Good Blog Posts

Producing weekly content is intimidating.

When I lay out a marketing plan for a client that includes weekly blog posts, their brain jumps to what they’ll do for the 52nd post before they’ve put pen to paper on post #1. I understand the fear. You worry that you’ll run out of ideas and the blog will run dry. How do you…

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5 Reasons Why Hourly Pricing Is Killing Your Business

My previous business was also a branding firm. I ran the firm for 14 years before selling to my partner late last year. We landed several billion-dollar brands and a spot on the Inc. 5000 during my time with the company. Even with this success, pricing was still a mystery over a decade into the…

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