“Anytime Michael goes by you — nail him. Put him on the ground on every drive.” – Isiah Thomas People are understandably obsessed with the Michael Jordan documentary The Last Dance that’s on ESPN right now. The series is crushing ESPN viewing records. It gives us an
Rivalries are the best. Growing up a Michigan State fan, I got my hands in a vicious battle with the University of Michigan at a very young age. I remember talking trash to my best friend and neighbor, whose uncle was Michigan Alumni, every time
I’ll bet you’ve dreamed of a huge audience who hangs on your every word. You want a taste of the success other entrepreneurs are having with their blog, Medium articles, YouTube videos, email newsletters, and podcasts. There’s probably a twinge of jealousy each time you
“Neither RedBox nor Netflix are even on the radar screen in terms of competition, it’s more Wal-Mart and Apple.” – Jim Keyes | Blockbuster CEO (2008) I remember popping into Blockbuster every Friday night to search for hidden gems in the new release section. The
Consistency is a crucial ingredient when baking up an email newsletter. People want to know what they’re getting when they sign up for, open, and read your newsletter. If every email you send is drastically different, you’ll struggle to execute and build a following. How
A successful content marketing strategy starts with defining who you want to reach, what you’ll provide these people, and how they’ll benefit from consuming your content. Sounds easy enough, but it’s deceivingly difficult to set a subject and stick to it every week. That’s where
I know, that’s an odd proclamation to say that I love email, but stick with me for a minute. When I’m sending my weekly email newsletter, I’m not worried about keywords, SEO, word count, curation, or algorithms. It’s all about following the below email marketing
I’m guessing you’re on the hunt for a reliable B2B marketing strategy. Well, it’s your lucky day. That’s exactly what you’re going to get if you read this guide thoroughly. But, before we start, a little about me so you know who’s dishing out this
Here’s a little secret nobody tells you about building a brand… You can be average in almost all categories as long as you’re ‘The’ best, largest, fastest, or some other …est in one category that matters to your customers. I love the story they tell
Slack is one of the best accidents in history. Stewart Butterfield, the founder & CEO of Slack, didn’t set out to build the fastest growing business app in history, but he did. I’m going to share the origin story (because it’s interesting) and then we’ll dive
Great direct response copywriting is like a mirror. A skilled copywriter can make us see ourselves in their copy. It almost feels like they’re typing our thoughts back to us. Not tuning your copy to WIIFM (what’s in it for me) is where most copy
Niche down. Find your niche. Focus. There’s no shortage of brand and marketing experts telling you to find a niche. They’re not wrong. Focusing your attention on a specific group of people is key to success, but it’s not easy. Intentionally cutting out a portion of
Why did you start a company? There are easier ways to make a buck. The entrepreneurial life is not one to enter half-assed. You either come in with your whole ass or not at all. It’s painful watching so many companies struggle. Especially when it
Launching a new product is exciting and scary at the same time. You have a great idea, but it’s easy to get overwhelmed by everything that has to be done to turn your idea into a reality. None of us are immune to launch stress.
