Special Sauce

Startup Branding Agencies: What They Do and How To Pick The Best One

Do you want the secret to startup success? It’s not funding or product-market fit. Everything comes down to getting the right people on your team. Talent selection is the most underrated skill in business.  Your staff, partners, and vendors will dictate whether you end up with a learning experience (aka failure) or a full bank …

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The Secret to Content Marketing for Startups

I put out a minimum of one article per week. I share posts on LinkedIn each Monday, Wednesday, and Friday. The Recipe (my weekly email) hits inboxes every Friday morning. With the exception of our clients and the companies I mentor, those articles, posts, and emails are what form the perception of Special Sauce (aka …

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Your Startup Will Fail Without These 3 Crucial Ingredients

I’ve helped more than 100 brands launch over the years. Some blew up into successful companies and others simply blew up. As time passed and I ticked off more launches, I began to recognize patterns in the companies that lasted.  These patterns held true whether it was a SaaS startup or fast food restaurant. The …

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How To Build A Brand | Quick Wins #5

Should startups be focused on building a brand from day 1? This video dives into the difference between your logo and your brand, and what to focus on if you want to build a brand that leaves a mark on the world. Cast votes, build your reputation, and grow a brand that makes a difference. …

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Entrepreneur?

I send a Friday email called The Recipe with my best brand strategy and marketing insights gained from growing hundreds of companies.  It'll help you grow yours if you stick your email in that box...