The Secret to Content Marketing for Startups

I put out a minimum of one article per week. I share posts on LinkedIn each Monday, Wednesday, and Friday. The Recipe (my weekly email) hits inboxes every Friday morning. With the exception of our clients and the companies I mentor, those articles, posts, and

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How To Build A Brand | Quick Wins #5

Should startups be focused on building a brand from day 1? This video dives into the difference between your logo and your brand, and what to focus on if you want to build a brand that leaves a mark on the world. Cast votes, build

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direct response copywriting

Copywriting That Gets People To Buy

Great direct response copywriting is like a mirror. A skilled copywriter can make us see ourselves in their copy. It almost feels like theyโ€™re typing our thoughts back to us.ย  Not tuning your copy to WIIFM (whatโ€™s in it for me) is where most copy

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How To Find A Profitable Niche

How To Find A Profitable Niche

Niche down. Find your niche. Focus. Thereโ€™s no shortage of brand and marketing experts telling you to find a niche. Theyโ€™re not wrong. Focusing your attention on a specific group of people is key to success, but itโ€™s not easy.  Intentionally cutting out a portion of

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4 Pillars of Company Growth

The Four Pillars of Company Growth

Why did you start a company? There are easier ways to make a buck. The entrepreneurial life is not one to enter half-assed. You either come in with your whole ass or not at all.  Itโ€™s painful watching so many companies struggle. Especially when it

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product launch strategy

Step-By-Step Product Launch Strategy

Launching a new product is exciting and scary at the same time. You have a great idea, but itโ€™s easy to get overwhelmed by everything that has to be done to turn your idea into a reality. None of us are immune to launch stress.

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