Special Sauce

How To Find A Profitable Niche

How To Find A Profitable Niche

Niche down. Find your niche. Focus. There’s no shortage of brand and marketing experts telling you to find a niche. They’re not wrong. Focusing your attention on a specific group of people is key to success, but it’s not easy.  Intentionally cutting out a portion of potential buyers is tough. I’ve struggled with niche execution for …

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Find Your Product-Market Fit In 3 Steps

We have an eCommerce client enjoying 400% revenue growth this year. Facebook ads, email marketing, and conversion optimization played a part in that success, but these tactics are worthless without product-market fit. The thing that really moved the needle in this company’s success was cutting 80% of what they sell and refocusing the remaining 20% …

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It's not for you

I send an email each Friday for people growing brands. I share branding and marketing strategies I've learned launching, rebranding, and growing hundreds of companies. If you're building a company, it's for you. If you're not, it's not.