Special Sauce

Would you buy a saw from a man with missing fingers?

I’m going to share an important lesson about exploiting a competitive advantage, but first, you need to read this true story… “Mike,” Patti said. “You’re going to cut off your fingers.” “No, it’ll be fine, Patti. You just need to know what you’re doing. There are all kinds of safety features on new saws.” Patti and …

Read more



I send a Friday email called The Recipe with my best brand strategy and marketing insights gained from growing hundreds of companies.  It'll help you grow yours if you stick your email in that box...