Special Sauce

Step-By-Step Product Launch Strategy

product launch strategy

Launching a new product is exciting and scary at the same time. You have a great idea, but it’s easy to get overwhelmed by everything that has to be done to turn your idea into a reality. None of us are immune to launch stress. New companies putting their first product into the world often …

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Don’t Start With Why, Do This Instead

“People don’t buy your why, they buy what you can do for them.” I’ve never bought a product because a company told me their why. Have you? I don’t care about the company’s why. I care about my why.  Understanding that people buy things to solve problems is at the heart of owning a business …

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Your Startup Will Fail Without These 3 Crucial Ingredients

I’ve helped more than 100 brands launch over the years. Some blew up into successful companies and others simply blew up. As time passed and I ticked off more launches, I began to recognize patterns in the companies that lasted.  These patterns held true whether it was a SaaS startup or fast food restaurant. The …

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Are you Blockbuster or Netflix?

“Neither RedBox nor Netflix are even on the radar screen in terms of competition, it’s more Wal-Mart and Apple.” – Jim Keyes | Blockbuster CEO (2008) I remember popping into Blockbuster every Friday night to search for hidden gems in the new release section. The blue and gold stores were a fixture across the country. …

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5 Reasons Why Hourly Pricing Is Killing Your Business

My previous business was also a branding firm. I ran the firm for 14 years before selling to my partner late last year. We landed several billion-dollar brands and a spot on the Inc. 5000 during my time with the company. Even with this success, pricing was still a mystery over a decade into the …

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It's not for you

I send an email each Friday for people growing brands. I share branding and marketing strategies I've learned launching, rebranding, and growing hundreds of companies. If you're building a company, it's for you. If you're not, it's not.