Special Sauce

How Famous Brands Got Their Names

I was conducting my evening scroll through Instagram, as I usually do, when I stumbled into a mysterious brand I had never heard of—Bandulu. The name captured my eyes and the “ulu” echoed in my ears as I said it over and over in my head.  What an impressionable brand name—I didn’t know it’s meaning …

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How To Create A Unique Company Name

Your company name is the one thing that people will use to describe you for as long as you’re in business. A great company name is an asset that drives your business forward. The wrong company name is a roadblock to success that will cost you money. Don’t shoot yourself in the foot with a …

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It's not for you

I send an email each Friday for people growing brands. I share branding and marketing strategies I've learned launching, rebranding, and growing hundreds of companies. If you're building a company, it's for you. If you're not, it's not.