Marketing generates sales, sales generate cash, and cash feeds all operations of your business. Although marketing seems like the easiest place to cut “expenses” when things get tough, it’s the last thing you should be cutting. Remember… Marketing > Sales > Cash > Healthy Business
The ability to sell has kept food on the table and a roof over my family’s head. I may be bad at many things, but selling is not one of those things. Put me in a room with someone interested in building a brand and
Ozark, Breaking Bad, Succession, Ted Lasso, and Jack Ryan are just a few binge-worthy shows. I stay up watching episode after episode even though I know I’ll pay for it the next morning. They’re straight-up addictive. The plot of each show is different, but they
Word of mouth marketing isn’t luck. It’s a strategy anyone can craft. Think about the brands in your life. I’ll bet you can describe what each is about in a few words. Apple is about design. Nike is about human performance. Walmart is about saving
Do customers know, like, and trust your company? When they see your name or logo, do they associate it with a solution to one of their problems? If they do, that little piece of real estate you’ve claimed in the heads of buyers is what
Blogging weekly keeps clients coming to my door. I invest a minimum of 10 hours a week into writing. I say invest because that’s exactly what it is—an investment in the future of my business. I’d love to tell you writing is a breeze, but
Why should I pick you over my other options? That’s all I really want to know before I give you money. Put my worries to rest with one good reason. Notice I didn’t say two, three, or ten reasons. Decide where you’re going to hang
I ran another agency for thirteen years before starting Special Sauce. We won awards, made the Inc. 5000 list, and had multiple seven-figure years. We also struggled with inconsistent cash flow, stressed employees, and a dangerously top-heavy client list where 50% of our revenue was
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