Marketing generates sales, sales generate cash, and cash feeds all operations of your business. Although marketing seems like the easiest place to cut “expenses” when things get tough, it’s the last thing you should be cutting. Remember… Marketing > Sales > Cash > Healthy Business
The ability to sell has kept food on the table and a roof over my family’s head. I may be bad at many things, but selling is not one of those things. Put me in a room with someone interested in building a brand and
Ozark, Breaking Bad, Succession, Ted Lasso, and Jack Ryan are just a few binge-worthy shows. I stay up watching episode after episode even though I know I’ll pay for it the next morning. They’re straight-up addictive. The plot of each show is different, but they
Word of mouth marketing isn’t luck. It’s a strategy anyone can craft. Think about the brands in your life. I’ll bet you can describe what each is about in a few words. Apple is about design. Nike is about human performance. Walmart is about saving
I work with brands daily to help them tell their story. There are a few message killers that pop up repeatedly. If you’re struggling to win buyers, I’d bet one of these issues is to blame… You’re trying to be an option for everyone. It’s
This post is from The Recipe, my weekly email where thousands of entrepreneurs get brand and marketing tips to help them grow their business. It’s easy to get discouraged by content marketing. If you’re not getting subscribers to your email, followers on social, or likes
VF Corp bought Supreme for $2.1 billion last week. Nerdy Nuts has gone from $4k to $500k per month in sales. The new PlayStation 5 keeps shutting down the Walmart site and is going for over $1k on eBay. What do all of these success
You aren’t spending hours on quality blog posts and Medium articles for passion alone. Whether it’s attracting people to your product, racking up dollars on Medium, or selling your services, there’s something in it for you. Don’t be ashamed of your agenda. We all have
Load More
