Special Sauce

Build A Content Marketing Plan You’ll Actually Use

Producing quality content isn’t easy. Don’t waste your time running in circles. Take ten minutes to lay out a content marketing plan before you jump in and start executing. There’s no need for a fifteen-page planning document. Simply answer a few key questions to make sure your efforts are purposeful. 1. What’s our goal? It’s …

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Ogilvy On Websites

Did you know David Ogilvy started his professional career as a door-to-door stove salesman? This is a hidden gem in the history of advertising’s greatest icon. He was so good at selling stoves that the company (AGA) asked him to write an instruction manual for his fellow salesmen. I’m pretty sure it was during these …

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How To Get More Clients

People must be aware you exist before they can buy from you. That’s obvious. Every funnel on the planet starts with awareness sitting up top. The general progression for a client-based business is something along these lines: Step 1: Awareness Step 2: Consideration Step 3: Purchase Step 4: Loyalty Step 5: Advocacy Many of us …

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Marketing Shouldn’t Feel Sleazy

I ventured into the world of YouTube last month. It was daunting and scary. My first several videos are embarrassing. The video quality is poor, the audio is bad, and my delivery is what you’d expect from a new YouTuber. What my videos aren’t is sleazy. As bad as they are, I genuinely worked to …

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Google’s BERT Explained | Quick Wins #6

Google just rolled out its largest update to search in about five years. It’s the most significant update since RankBrain. The changes will affect 1 in 10 search results as well as featured snippets. In other words, this is a pretty important update for anyone who uses search engines. And unless you live under a …

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How To Build A Brand | Quick Wins #5

Should startups be focused on building a brand from day 1? This video dives into the difference between your logo and your brand, and what to focus on if you want to build a brand that leaves a mark on the world. Cast votes, build your reputation, and grow a brand that makes a difference. …

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Perfection Is The Enemy Of Progress | Quick Wins Episode 4

You’re going to suck… at first. This is an absolute truth. Writing, design, videos, marketing, sports, music, and all other worthwhile pursuits take practice. It’s also true that you’ll get better with repetition. I found every excuse not to venture into the terrifying world of video, but I finally took the leap last week. And …

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Overcoming Content Marketing Overwhelm | Quick Wins #2

I have a blog post to write, Medium article to finish, LinkedIn video to shoot, Instagram post to get out, weekly email to craft, and a lead magnet to build. What should I work on right now? Overwhelm kicks in and nothing gets finished. Sound familiar? Indecision is a silent killer. We get stuck analyzing …

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Quick Wins Episode 1: Marketing Habits

It’s all about compound interest… Marketing is a lot like fitness, you’re not going to be ripped after your first workout. You’ll struggle with every exercise and probably end up pretty sore. You don’t get immediate gratification. However, if you develop a habit and consistently put in the work, you’re going to get ripped. I’m …

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Job Opportunity: Get Paid To Play On Social Media

We’re seeking a social media content creator who has experience designing content for social platforms such as Instagram, Facebook, YouTube, and Pinterest (Medium and other platforms a bonus). The role will require content creation (photo, video, and some design) and management for multiple brands.  The content creator will be responsible for: Creating designed posts.  Shooting …

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