Special Sauce

Commitment and Consistency Lead To Marketing Results

I’m listening to a book called Influence at the moment. It’s an interesting listen. I’ve already gained several valuable nuggets around psychology that I’ll be putting to use in my marketing this year. One principle covered in the book is the power of commitment & consistency. The basic idea is that when we come out …

Read more

Share

The Only Marketing Trick You Need To Know

Produce badass content. Find your medium and deliver value. That’s it. I’ve blown the big reveal. You can stop reading. If you’re not quite sold, or if you’d like a little direction on how to make this marketing tactic work, come on down my rabbit hole. I can directly point to writing as the source …

Read more

Share

Why People Worship Tony Robbins

The Tony Robbins brand does three things: Promises a better life. Showcases Tony’s powerful personality. Exudes a passion for helping people. In other words, Big T has mastered the 3 P’s of branding. These aren’t magic. You can leverage the same triggers to build your brand. It’s not easy, but it’s a powerful combination once …

Read more

Share

Build A Content Marketing Plan You’ll Actually Use

Producing quality content isn’t easy. Don’t waste your time running in circles. Take ten minutes to lay out a content marketing plan before you jump in and start executing. There’s no need for a fifteen-page planning document. Simply answer a few key questions to make sure your efforts are purposeful. 1. What’s our goal? It’s …

Read more

Share

Ogilvy On Websites

Did you know David Ogilvy started his professional career as a door-to-door stove salesman? This is a hidden gem in the history of advertising’s greatest icon. He was so good at selling stoves that the company (AGA) asked him to write an instruction manual for his fellow salesmen. I’m pretty sure it was during these …

Read more

Share

How To Get More Clients

People must be aware you exist before they can buy from you. That’s obvious. Every funnel on the planet starts with awareness sitting up top. The general progression for a client-based business is something along these lines: Step 1: Awareness Step 2: Consideration Step 3: Purchase Step 4: Loyalty Step 5: Advocacy Many of us …

Read more

Share

Marketing Shouldn’t Feel Sleazy

I ventured into the world of YouTube last month. It was daunting and scary. My first several videos are embarrassing. The video quality is poor, the audio is bad, and my delivery is what you’d expect from a new YouTuber. What my videos aren’t is sleazy. As bad as they are, I genuinely worked to …

Read more

Share

Google’s BERT Explained | Quick Wins #6

Google just rolled out its largest update to search in about five years. It’s the most significant update since RankBrain. The changes will affect 1 in 10 search results as well as featured snippets. In other words, this is a pretty important update for anyone who uses search engines. And unless you live under a …

Read more

Share

How To Build A Brand | Quick Wins #5

Should startups be focused on building a brand from day 1? This video dives into the difference between your logo and your brand, and what to focus on if you want to build a brand that leaves a mark on the world. Cast votes, build your reputation, and grow a brand that makes a difference. …

Read more

Share

Perfection Is The Enemy Of Progress | Quick Wins Episode 4

You’re going to suck… at first. This is an absolute truth. Writing, design, videos, marketing, sports, music, and all other worthwhile pursuits take practice. It’s also true that you’ll get better with repetition. I found every excuse not to venture into the terrifying world of video, but I finally took the leap last week. And …

Read more

Share

Get The Recipe

Want to know what I've learned building brands and marketing for Walmart, Wendy's, Whole Foods, Tractor Supply, and hundreds of growing companies? 

 

Get The Recipe, my Friday email where I share strategies I've tested and proven.