How To Use Social Proof

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” — Mark Zuckerberg, CEO People have always made decisions on what to wear, eat, listen to, visit, and buy based on…

Read More

How To Make Your Website Sell More

Pain drives us to do crazy things. Whether physical or emotional, we want to avoid it at all costs. I have chronic back pain. I’d pay a Tibetan Monk to fly to Boulder and heal my back if I knew it would work. I’m not alone. Pain (or the avoidance of pain) is the greatest…

Read More

How To Create A Unique Company Name

Your company name is the one thing that people will use to describe you for as long as you’re in business. A great company name is a huge asset that drives your business forward. The wrong company name is a roadblock to success that can cost you money (lots of it). Don’t shoot yourself in…

Read More