Slack is one of the best accidents in history. Stewart Butterfield, the founder & CEO of Slack, didn’t set out to build the fastest growing business app in history, but he did. I’m going to share the origin story (because it’s interesting) and then we’ll dive into what you can steal from their unique selling proposition.…
I had coffee with a friend last week who runs a product brand. We chatted about the year and their 200% growth. I wasn’t surprised by the huge jump in sales. They live and breathe their market, obsess on product quality, and produce fantastic photography and video content. Hell, if they stopped selling products today…
I’m listening to a book called Influence at the moment. It’s an interesting listen. I’ve already gained several valuable nuggets around psychology that I’ll be putting to use in my marketing this year. One principle covered in the book is the power of commitment & consistency. The basic idea is that when we come out…
Produce badass content. Find your medium and deliver value. That’s it. I’ve blown the big reveal. You can stop reading. If you’re not quite sold, or if you’d like a little direction on how to make this marketing tactic work, come on down my rabbit hole. I can directly point to writing as the source…
The Tony Robbins brand does three things: Promises a better life. Showcases Tony’s powerful personality. Exudes a passion for helping people. In other words, Big T has mastered the 3 P’s of branding. These aren’t magic. You can leverage the same triggers to build your brand. It’s not easy, but it’s a powerful combination once…
Every brand is feeling the pressure to create content. Content marketing and social media are the places to be for marketers. Unfortunately, many brands are like square pegs trying to fit in round holes. They’re pushing out bland content without any reason, logic, or purpose. Producing quality content isn’t easy. Don’t waste your time running…
Did you know David Ogilvy started his professional career as a door-to-door stove salesman? This is a hidden gem in the history of advertising’s greatest icon. He was so good at selling stoves that the company (AGA) asked him to write an instruction manual for his fellow salesmen. I’m pretty sure it was during these…
People must be aware you exist before they can buy from you. That’s obvious. Every funnel on the planet starts with awareness sitting up top. The general progression for a client-based business is something along these lines: Step 1: Awareness Step 2: Consideration Step 3: Purchase Step 4: Loyalty Step 5: Advocacy Many of us…
I ventured into the world of YouTube last month. It was daunting and scary. My first several videos are embarrassing. The video quality is poor, the audio is bad, and my delivery is what you’d expect from a new YouTuber. What my videos aren’t is sleazy. As bad as they are, I genuinely worked to…
Google just rolled out its largest update to search in about five years. It’s the most significant update since RankBrain. The changes will affect 1 in 10 search results as well as featured snippets. In other words, this is a pretty important update for anyone who uses search engines. And unless you live under a…
