I’m related to Doc Holliday, but I’m no doctor. I’m just a grower of companies searching for marketing strategies that work. Everything that follows came from my study and application of psychological principles to help my clients (and my company) sell more. I’m going to walk through 3 psychological principles you can put to work …
I watched David Blaine go 25,000 feet in the air holding onto balloons on TV the other day. Seriously, it was like a scene from the movie UP—one minute he’s on the ground and the next, he’s arm-in-wing with birds and airplanes. It was part of his most-recent stunt Ascension, where he sought to reach …
Amazon sells $283,000 worth of goods every minute. That kind of spending can catapult your brand to success almost overnight. Unfortunately, it’s just as easy to get swept away by the competition and buried ten pages deep. I sat down with Amazon expert Mike Sitrin of Riverboat to understand what separates the success stories from …
Facebook is a pain in the ass. I’d happily close my account if it didn’t work so damn well as an advertising platform for our clients. Bottom line, we’re getting customers from Facebook and Instagram so it’s hard to leave. It’s actually gotten a little too easy to sit back and rely on big …
I work with brands daily to help them tell their story. There are a few message killers that pop up repeatedly. If you’re struggling to win buyers, I’d bet one of these issues is to blame… You’re trying to be an option for everyone. It’s not clear how giving you money will deliver the result …
This post is from The Recipe, my weekly email where thousands of entrepreneurs get brand and marketing tips to help them grow their business. It’s easy to get discouraged by content marketing. If you’re not getting subscribers to your email, followers on social, or likes on your posts it can feel like you’re talking to …
VF Corp bought Supreme for $2.1 billion last week. Nerdy Nuts has gone from $4k to $500k per month in sales. The new PlayStation 5 keeps shutting down the Walmart site and is going for over $1k on eBay. What do all of these success stories have in common? They’ve connected product, brand, marketing, and …
You aren’t spending hours on quality blog posts and Medium articles for passion alone. Whether it’s attracting people to your product, racking up dollars on Medium, or selling your services, there’s something in it for you. Don’t be ashamed of your agenda. We all have one. If you don’t, you need to get one. Putting …
Do customers know, like, and trust your company? When they see your name or logo, do they associate it with a solution to one of their problems? If they do, that little piece of real estate you’ve claimed in the heads of buyers is what we call brand equity. There’s a lot of value in …
Blogging weekly keeps clients coming to my door. I invest a minimum of 10 hours a week into writing. I say invest because that’s exactly what it is—an investment in the future of my business. I’d love to tell you writing is a breeze, but I won’t blow sunshine and daydreams up your arse. Writing …
