We all have customer interactions. Do you treat them as transactions or opportunities? I see an opportunity. It’s a time to leave customers feeling good about the money they just spent and anxious to give you more. As they say, “A customer in hand is worth twenty on Google.” Well, that’s something I say, but…
Last week I touched base with one of my clients to see how things are going. My client, Katie, just launched a new real estate firm. Like most new companies, Katie needs a reliable way to get clients of her own. The problem, Katie despises social media. We’re talking the kind of hate reserved for…
We all feel compelled to do more. More features. More marketing channels. More products. More services. More words to explain it all. Too much leads to mediocrity. If you always feel like you’re starting over and never getting traction, I’m willing to bet too much is your problem. I naturally want to deliver more for…
When I lay out a marketing plan for a client that includes weekly blog posts, their brain jumps to what they’ll do for the 52nd post before they’ve put pen to paper on post #1. I understand the fear. You worry that you’ll run out of ideas and the blog will run dry. How do you…
My previous business was also a branding firm. I ran the firm for 14 years before selling to my partner late last year. We landed several billion-dollar brands and a spot on the Inc. 5000 during my time with the company. Even with this success, pricing was still a mystery over a decade into the…
Would 25,000 website visitors per day help your business? I’ll answer that for you…yes. That’s why we all fight to rank on SERPs (search engine results pages) and grab featured snippets. The potential reward is thousands of visitors per day and millions of dollars per year. Trust me, I’ve worked with a company who drives…
Employees may be passionate about your cause, but they’re not passionate enough to work for free. Money is the one necessity that every business shares. Getting enough of it also happens to be the leading cause of failure. 82% of businesses fail due to a lack of cash flow. If businesses know this, why don’t…
Did the subhead of this post make you stop and read a little further? There’s a reason for that, but we’ll get to that in a minute. Let’s talk more about, “I Heart Butt Drugs” first. That’s a direct quote from a billboard I came across as my family drove from Louisville, KY into Indiana.…
Every business is looking to acquire more customers and grow. But how? Instagram influencers, Facebook ads, LinkedIn selling, blogging, Adwords, traditional advertising, and all the other tactics out there available are important tools at the right time. But not yet. There’s a much better investment for 90% of us looking to grow sustainable customer bases…
The following is pulled directly from my LinkedIn messages. I’ve replaced the name (it obviously wasn’t Kurt Russell) and samples, but I haven’t altered the message otherwise. I get an almost exact copy of this message multiple times a week. It’s become a game I play with new website developer connections. I put odds on…
