I was never a big email newsletter type of person. I don’t like checking my email, and to be frank, it gives me anxiety just watching the notifications add up. Most of the time I resort to hitting “select all” and marking them as read, just to alleviate my OCD itch. I lived by this…
“Anytime Michael goes by you — nail him. Put him on the ground on every drive.” – Isiah Thomas People are understandably obsessed with the Michael Jordan documentary The Last Dance that’s on ESPN right now. The series is crushing ESPN viewing records. It gives us an inside look into Michael Jordan’s final season with the Bulls.…
Rivalries are the best. Growing up a Michigan State fan, I got my hands in a vicious battle with the University of Michigan at a very young age. I remember talking trash to my best friend and neighbor, whose uncle was Michigan Alumni, every time the Spartans squared off against the Wolverines. If they weren’t…
I’ll bet you’ve dreamed of a huge audience who hangs on your every word. You want a taste of the success other entrepreneurs are having with their blog, Medium articles, YouTube videos, email newsletters, and podcasts. There’s probably a twinge of jealousy each time you see that guy’s name pop up on LinkedIn with a…
“Neither RedBox nor Netflix are even on the radar screen in terms of competition, it’s more Wal-Mart and Apple.” – Jim Keyes | Blockbuster CEO (2008) I remember popping into Blockbuster every Friday night to search for hidden gems in the new release section. The blue and gold stores were a fixture across the country.…
Consistency is a crucial ingredient when baking up an email newsletter. People want to know what they’re getting when they sign up for, open, and read your newsletter. If every email you send is drastically different, you’ll struggle to execute and build a following. How do you build consistency? First, write your content manifesto. Second,…
A successful content marketing strategy starts with defining who you want to reach, what you’ll provide these people, and how they’ll benefit from consuming your content. Sounds easy enough, but it’s deceivingly difficult to set a subject and stick to it every week. That’s where this new thing called a content manifesto comes into play.…
I know, that’s an odd proclamation to say that I love email, but stick with me for a minute. When I’m sending my weekly email newsletter, I’m not worried about keywords, SEO, word count, curation, or algorithms. It’s all about following the below email marketing best practices and providing value in however many words that…
I’m guessing you’re on the hunt for a reliable B2B marketing strategy. Well, it’s your lucky day. That’s exactly what you’re going to get if you read this guide thoroughly. But, before we start, a little about me so you know who’s dishing out this marketing advice. I’m the head brand mechanic at a demand…
Here’s a little secret nobody tells you about building a brand… You can be average in almost all categories as long as you’re ‘The’ best, largest, fastest, or some other …est in one category that matters to your customers. I love the story they tell about this in the book Made To Stick. Southwest Airlines…
