Your Startup Will Fail Without These 3 Crucial Ingredients

I’ve helped more than 100 brands launch over the years. Some blew up into successful companies and others simply blew up. As time passed and I ticked off more launches, I began to recognize patterns in the companies that lasted.  These patterns held true whether it was a SaaS startup or fast food restaurant. The…

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Use Buyer Psychology To Sell Anything

I’m related to Doc Holliday, but I’m no doctor. I’m just a grower of companies searching for marketing strategies that work. Everything that follows came from my study and application of psychological principles to help my clients (and my company) sell more. I’m going to walk through 3 psychological principles you can put to work…

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What David Blaine Taught Me About Marketing

I watched David Blaine go 25,000 feet in the air holding onto balloons on TV the other day. Seriously, it was like a scene from the movie UP—one minute he’s on the ground and the next, he’s arm-in-wing with birds and airplanes.  It was part of his most-recent stunt Ascension, where he sought to reach…

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How To Successfully Launch Your Brand On Amazon

An interview with Amazon expert Mike Sitrin of Riverboat.

Amazon sells $283,000 worth of goods every minute. That kind of spending can catapult your brand to success almost overnight. Unfortunately, it’s just as easy to get swept away by the competition and buried ten pages deep.  I sat down with Amazon expert Mike Sitrin of Riverboat to understand what separates the success stories from…

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4 Ways To Get Customers Without Facebook or Instagram Ads

  Facebook is a pain in the ass. I’d happily close my account if it didn’t work so damn well as an advertising platform for our clients. Bottom line, we’re getting customers from Facebook and Instagram so it’s hard to leave. It’s actually gotten a little too easy to sit back and rely on big…

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3 Steps To A Ridiculously Persuasive Brand Story

I work with brands daily to help them tell their story. There are a few message killers that pop up repeatedly. If you’re struggling to win buyers, I’d bet one of these issues is to blame… You’re trying to be an option for everyone.  It’s not clear how giving you money will deliver the result…

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Is Content Marketing Worth It?

The Recipe - 11.20.20

This post is from The Recipe, my weekly email where thousands of entrepreneurs get brand and marketing tips to help them grow their business. It’s easy to get discouraged by content marketing. If you’re not getting subscribers to your email, followers on social, or likes on your posts it can feel like you’re talking to…

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B2B Content Marketing: How To Generate Revenue From Your Writing

You aren’t spending hours on quality blog posts and Medium articles for passion alone. Whether it’s attracting people to your product, racking up dollars on Medium, or selling your services, there’s something in it for you.  Don’t be ashamed of your agenda. We all have one. If you don’t, you need to get one.  Putting…

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How To Rebrand A Company

Do customers know, like, and trust your company? When they see your name or logo, do they associate it with a solution to one of their problems? If they do, that little piece of real estate you’ve claimed in the heads of buyers is what we call brand equity.  There’s a lot of value in…

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