4 Ways To Get Customers Without Facebook or Instagram Ads

  Facebook is a pain in the ass. I’d happily close my account if it didn’t work so damn well as an advertising platform for our clients. Bottom line, we’re getting customers from Facebook and Instagram so it’s hard to leave. It’s actually gotten a little too easy to sit back and rely on big…

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3 Steps To A Ridiculously Persuasive Brand Story

I work with brands daily to help them tell their story. There are a few message killers that pop up repeatedly. If you’re struggling to win buyers, I’d bet one of these issues is to blame… You’re trying to be an option for everyone.  It’s not clear how giving you money will deliver the result…

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Is Content Marketing Worth It?

The Recipe - 11.20.20

This post is from The Recipe, my weekly email where thousands of entrepreneurs get brand and marketing tips to help them grow their business. It’s easy to get discouraged by content marketing. If you’re not getting subscribers to your email, followers on social, or likes on your posts it can feel like you’re talking to…

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B2B Content Marketing: How To Generate Revenue From Your Writing

You aren’t spending hours on quality blog posts and Medium articles for passion alone. Whether it’s attracting people to your product, racking up dollars on Medium, or selling your services, there’s something in it for you.  Don’t be ashamed of your agenda. We all have one. If you don’t, you need to get one.  Putting…

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How To Rebrand A Company

Do customers know, like, and trust your company? When they see your name or logo, do they associate it with a solution to one of their problems? If they do, that little piece of real estate you’ve claimed in the heads of buyers is what we call brand equity.  There’s a lot of value in…

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5 Reasons Your Content Marketing Isn’t Working

Blogging weekly keeps clients coming to my door. I invest a minimum of 10 hours a week into writing. I say invest because that’s exactly what it is—an investment in the future of my business. I’d love to tell you writing is a breeze, but I won’t blow sunshine and daydreams up your arse. Writing…

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Give Me One Good Reason To Buy

Why should I pick you over my other options? That’s all I really want to know before I give you money. Put my worries to rest with one good reason.  Notice I didn’t say two, three, or ten reasons. Decide where you’re going to hang your hat as a business. You can be serviceable everywhere…

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How To Use A Product Funnel To Grow Your Service Business

I ran another agency for thirteen years before starting Special Sauce. We won awards, made the Inc. 5000 list, and had multiple seven-figure years. We also struggled with inconsistent cash flow, stressed employees, and a dangerously top-heavy client list where 50% of our revenue was from one company.  It felt like we were always fighting…

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