VF Corp bought Supreme for $2.1 billion last week. Nerdy Nuts has gone from $4k to $500k per month in sales. The new PlayStation 5 keeps shutting down the Walmart site and is going for over $1k on eBay. What do all of these success
You aren’t spending hours on quality blog posts and Medium articles for passion alone. Whether it’s attracting people to your product, racking up dollars on Medium, or selling your services, there’s something in it for you. Don’t be ashamed of your agenda. We all have
Do customers know, like, and trust your company? When they see your name or logo, do they associate it with a solution to one of their problems? If they do, that little piece of real estate you’ve claimed in the heads of buyers is what
Blogging weekly keeps clients coming to my door. I invest a minimum of 10 hours a week into writing. I say invest because that’s exactly what it is—an investment in the future of my business. I’d love to tell you writing is a breeze, but
Why should I pick you over my other options? That’s all I really want to know before I give you money. Put my worries to rest with one good reason. Notice I didn’t say two, three, or ten reasons. Decide where you’re going to hang
I ran another agency for thirteen years before starting Special Sauce. We won awards, made the Inc. 5000 list, and had multiple seven-figure years. We also struggled with inconsistent cash flow, stressed employees, and a dangerously top-heavy client list where 50% of our revenue was
Do you wake up and start fighting fires and addressing client emails? I feel you. I did the same thing for 13 years. I was always available. When a client emailed, I was back in their inbox within seconds. I’d drop whatever I was doing
I’m passionate about this subject because I’ve seen countless companies get caught up in the jargon, structure, and formalities of building a marketing plan and never actually get to marketing. My KISS (Keep It Stupid Simple) methodology spits in the face of traditional plans. If
We have an eCommerce client enjoying 400% revenue growth this year. Facebook ads, email marketing, and conversion optimization played a part in that success, but these tactics are worthless without product-market fit. The thing that really moved the needle in this company’s success was cutting
I’m going to share an important lesson about exploiting a competitive advantage, but first, you need to read this true story… “Mike,” Patti said. “You’re going to cut off your fingers.” “No, it’ll be fine, Patti. You just need to know what you’re doing. There
Great direct response copywriting is like a mirror. A skilled copywriter can make us see ourselves in their copy. It almost feels like they’re typing our thoughts back to us. Not tuning your copy to WIIFM (what’s in it for me) is where most copy
Niche down. Find your niche. Focus. There’s no shortage of brand and marketing experts telling you to find a niche. They’re not wrong. Focusing your attention on a specific group of people is key to success, but it’s not easy. Intentionally cutting out a portion of
Why did you start a company? There are easier ways to make a buck. The entrepreneurial life is not one to enter half-assed. You either come in with your whole ass or not at all. It’s painful watching so many companies struggle. Especially when it
Launching a new product is exciting and scary at the same time. You have a great idea, but it’s easy to get overwhelmed by everything that has to be done to turn your idea into a reality. None of us are immune to launch stress.
