Special Sauce

Executive Shrink

Catapulting a coaching business

Services Provided

  • Brand Recipe™
  • Company Naming
  • Visual Identity
  • Website Design
  • Marketing Plan
  • Google Ads

Challenge

Paul King-Robinson is an experienced psychologist, consultant, and mentor. Unlike many executive coaches, Paul has real credentials. He’s not out peddling snake oil and bullshit. Unfortunately, he looked and sounded just like one of the charlatans. His company name, visual identity, and website were all cheesy. His company brand just didn’t match the cool South African vibe Paul exudes.

Solution

We completely repositioned Paul’s company. The rebrand included renaming his company Executive Shrink, designing a modern visual identity, and spicing up his website with lively copy and design. We then crafted a marketing strategy around Google ads to deliver a steady stream of ideal clients in the door.

Results

Rebranding gave Paul’s business a shot in the arm and catapulted him forward. Between the rebrand and reliable Google strategy, Paul went from relying completely on client referrals to enjoying weekly inbound leads that convert at an extremely high rate into clients.

Clarity of messaging and owning my niche – uniquely – has been my base downfall re. business, and Andrew has helped with that and more. From the beginning, I felt seen and now feel empowered. I recommend Special Sauce’s work completely!

– Paul King-Robinson | ExecutiveShrink.com

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