OMYUM

Boon Nutrition (the name prior to Omyum) had a great product with poor packaging and worse sales. The company was stalled out and not going anywhere. The core product, a coffee alternative, was improperly positioned and lacked a clear message and packaging. We rebuilt the company from the ground up. The rebrand included new positioning, renaming, visual identity, packaging, website, and a comprehensive marketing strategy covering organic social, email marketing, influencer marketing, and performance marketing.
Services provided:

Supernatural results ahead

Omyum is now a recognized competitor in the superfood-based coffee alternative market. Sales across both the website and Amazon have exponentially increased and the introduction of subscriptions provides steady recurring revenue.

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