High Point Logistics had outgrown its name by acquiring cold storage and transportation assets. They had become more than just a logistics company and needed to reflect that with their name and positioning. We walked their team through our 4-phase process. The end result was a brand evolution that repositioned the company around the name HPL and leaned into their industry-leading capabilities for temperature-controlled goods.
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Delivering Growth

HPL is now recognized as a leader in temperature-controlled logistics and cold storage. Theyʼre growing rapidly and have weathered an incredibly tumultuous year in the logistics industry. The company is primed for continued growth and expansion over the next decade.
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