GoKnee is a device and exercise program that helps patients recover from total knee replacement surgery faster. They came to Special Sauce because nobody was buying this clinically proven device and training program. We started with a brand refresh, clear communication strategy, and new website to lay the foundation for growth. That was followed by a two-tiered marketing strategy that targeted direct sales to patients through Google search and by positioning Shehla (the founder) as an expert on YouTube as well as bulk partner sales through PT Clinics and orthopedic surgeons.
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GoKnee has gone from zero sales to consistent monthly sales and has formed relationships with key PT clinics and surgeons in the US, Canada, and Australia. GoKnee video views are racking up on YouTube and Shehla is becoming a recognized voice in the knee recovery market.
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