ENAY

ENAY is a new non-alcoholic brewery looking to break onto the exploding non-alcoholic scene with their debut beer—Day Ripper. We did a full brand and shelf audit of the current craft and non-alcoholic beer space. The competitive analysis made it clear that there’s a hole for a brand with an irreverent personality. For packaging, the current trend is illustrations and bright colors so we went the opposite with a bold and simple color system featuring black and yellow.
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Brand

Day Ripper is growing across the East Coast, has already expanded brewing capacity to meet demand, and will soon spread West.

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