We all have customer interactions. Do you treat them as transactions or opportunities? I see an opportunity. It’s a time to leave customers feeling good about the money they just spent and anxious to give you more. As they say, “A customer in hand is worth twenty on Google.” Well, that’s something I say, but …
We all feel compelled to do more. More features. More marketing channels. More products. More services. More words to explain it all. Too much leads to mediocrity. If you always feel like you’re starting over and never getting traction, I’m willing to bet too much is your problem. I naturally want to deliver more for …
Did the subhead of this post make you stop and read a little further? There’s a reason for that, but we’ll get to that in a minute. Let’s talk more about, “I Heart Butt Drugs” first. That’s a direct quote from a billboard I came across as my family drove from Louisville, KY into Indiana. …
Our customer is… This is the first question in our brand script process. Three simple words that can bring the most confident entrepreneurs and marketers to their knees. Almost every client struggles with the idea of possibly alienating people that don’t fit their defined ideal customer. I understand. I’ve owned businesses for the last 15 …
I can go out and ride my bike for an hour, or I can go to the bar and drink two beers. What vote will I cast today? “Every action you take is a vote for the type of person you wish to become. No single instance will transform your beliefs, but as the votes …
Walmart. Save money. Nike. Just Do It. Disney. Most magical place on earth. Great brands focus on conveying one story. Relentless execution of a clear story is what made them remarkable brands in the first place. I’m not talking about taglines, although a tagline may be an important part of conveying your story. Walmart has …
Does everyone on your team know what you do? I’ll bet you’d be surprised by some of the answers employees or coworkers give to the question, “What does your company do?” Do you ramble incoherently when you’re asked? You’re not alone. This is the most common problem I come across when I start working with …
Your company name is the one thing that people will use to describe you for as long as you’re in business. A great company name is an asset that drives your business forward. The wrong company name is a roadblock to success that will cost you money. Don’t shoot yourself in the foot with a …
