Special Sauce


Building A SaaS Brand From The Ground Up

Services Provided

  • Brand Recipe™
  • Company Naming
  • Visual Identity
  • Website Design
  • Marketing Plan
  • Google Ads
  • Facebook & I.G. Ads
  • Content Marketing
  • Email Marketing
  • Social Media Management


Amanda Nighbert and her team came to us with a SaaS product that helps health and fitness entrepreneurs create their own iPhone and Android app. The product was great, but they didn’t have a name, visual identity, website, or go-to-market strategy for customer acquisition. The competition is fierce in the health and fitness SaaS world so nailing all of the above was crucial.


We named and trademarked SPRNG, built a refreshing visual identity, developed a persuasive website, and constructed a full customer acquisition strategy covering a product funnel, content marketing, email marketing, Facebook and Instagram lead ads, and a referral program. And to power it all—we nailed their USP. SPRNG’s competition doesn’t offer a full private label solution even though these health and fitness entrepreneurs are craving their own app. This was the open door we needed to put SPRNG on the map.


SPRNG has exploded onto the scene and become an immediate player. They have hundreds of new leads and a full demo schedule each week for the $2,500 product. The company is already in five figures for monthly recurring revenue and growth is accelerating each month.

I have been working with Special Sauce branding for the past 6 months and I can’t say enough good things about them! Initially came to them to help name and brand my new product and they hit it out of the park! They provided me with so many options, ideas and suggestions which made picking the perfect design EASY! Once that was complete we have since moved into the marketing phase and they have been a wealth of information to help simplify and maximize our visibility and growth! Andrew and his team are very organized and timely with deadlines and have ultimately gone above and beyond with their efforts over the past 6 months. Honestly I have been so pleased with their work that at the beginning of 2021 I hire them to run the lead advertising and marketing on an older service line I provide. Excited to use their expertise to significantly grow all my business in the new year.

– Amanda Nighbert | sprngapp.com

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