Bringing Pants To The Fans


Services Provided

  • Brand Recipe™
  • Product Roadmap
  • Company Naming
  • Visual Identity
  • Copywriting
  • Website Design
  • Marketing Plan
  • Google Ads & Shopping
  • Facebook & IG Ads
  • Content Marketing
  • Email Marketing
  • Amazon Strategy & Launch
  • Photography


Pennington & Bailes is the creator of Stadium Pants (pants sporting high quality college logos embroidered all over). Although they have a unique product, they were struggling with low sales, constant website issues, and a brand that didn’t connect with the right people. They needed clear direction on how to revitalize the company and find a sustainable path forward.


We discovered in the Brand Recipe™ process that it was time for a complete refresh. They were carrying a wide line of products, but all of their sales were being generated by a few core items. We focused their product lineup to sell only logo pants, shorts, and skirts. We then changed the company name to Fanpants to better connect with fans, introduced a playful brand voice and communication strategy, constructed a full identity system, built a fresh new website, and revealed the refocused brand with a multi-channel marketing campaign. We simultaneously repositioned their wholesale offerings, launched them on Amazon, and introduced a custom program to compliment retail efforts on In other words, we helped them rebuild their company.


Yearly operating costs have been cut by five figures while sales are up across all channels. They now have a steady pipeline of customers coming through the door. Their new custom program is generating bulk orders, wholesale orders are up, and their new FANPANTS brand is quickly becoming a household name among college football fans.


Special Sauce has been an invaluable addition to our team! They are extremely responsive and knowledgeable of all aspects of marketing, advertising, and company branding. They helped us improve our social media presence, brand, and recognition. Their fun, “go get ’em”attitude is contagious. I would highly recommend Special Sauce to anyone looking to grow their business!

– Kristianna Purington, President | Pennington & Bailes &