We often obsess over fonts, photography, forms, and SEO and forget the most important function of a website… Your website exists to move someone from awareness to purchase. This is true for billion-dollar brands, freelancers, SaaS websites, eCommerce websites, home builder websites, CPG websites, nonprofit websites, and almost every other website on the planet. The…
Branding vs Marketing: The Role Of Each In Growing Your Business
You came here to learn the difference between branding and marketing. I won’t dance around the subject. Let’s use sports to make the explanation easy. Marketing gets you to buy a ticket to your first game with a clever, “First 5 beers free” promotion. Ok, it’s probably a first beer free, but I’m allowed to…
Inbound Marketing 101: Attract Motivated Buyers
I stumbled across the book Inbound Marketing from Dharmesh Shah and Brian Halligan of Hubspot back in the summer of 2010. It changed the way I think about marketing and paved the way for creating my own demand generation framework. Inbound marketing is now the driving force in my career. I use it to shape…
20 Tattoo-Worthy Company Taglines
Last year I finally got the tattoo I had been waiting for. Three years of screenshotting photos had come to a head and it was time to hand over my digital folder to someone who could handle the beast I had created inside my phone. But I couldn’t just trust anyone with this responsibility. After…
Demand Generation: The Best Way To Grow Any Business
Let’s start with what demand generation is not—it’s not growth hacks or shortcuts. Real demand generation takes a coordinated effort across your organization. When properly planned and executed, it’ll pave the way for market domination. Now let’s look at a proper definition before we dig into how you can use the four pillars of demand…
