Brand Recipe Sprint

You walk away from this 1-month process with a clear recipe for growing your brand.

We give you clarity in 3-steps.


Research & Assessment

We start by learning everything there is to know about your business, competitors, and goals.

We’re going to dig deep into your product, brand, website, and marketing to see how you stack up to the competition and find where you can win. Everything is compiled into a full assessment and recommendations. We’ll tell you exactly what needs to happen with your product, brand, website, and marketing to stand out from the competition.


Positioning & Message

All the goods from your assessment are wrapped into a brand message guideline that clarifies…
  • Who your product is for
  • What problem you solve for these people
  • Why you’re a better option than the competition
  • Your Brand Script and Brand One-liner
  • A tone and personality that fits your brand
  • How to present your product offerings to sell more
  • Why people should give you money


Marketing & Growth Plan

The final step is building the right marketing and growth plan for your business. Your marketing plan will include…

  • The big scary business goal you’re working toward
  • What marketing strategy you’ll use to hit your goal
  • Which tactics you need in your marketing
  • The schedule you’ll use to get results

You walk away with a plan ready to execute. Whether you hire us to make it happen, or you have an internal team, you’ll know how to grow your company.

From Fortune 500 To Startups…

Andrew is a brand and messaging genius. His approach is thoughtful and creative. He genuinely cares about our success and the work shows.

Gavin Berg | Founder Fiskal

"Andrew has been great to work with. Thus far, he's helped us put together a branding and marketing strategy that makes sense for our business. I have had a number of phone calls with him where he has walked me through each component of the strategy, answered any questions that I've had, and recommended examples that I should look to for inspiration. I look forward to partnering with him and his team at Special Sauce further on the execution of our strategy and would highly recommend working with them if marketing is not your core strength."

Tony Ojeda | Founder District Data Labs

“Special Sauce has been an invaluable addition to our team! They are extremely responsive and knowledgeable of all aspects of marketing, advertising, and company branding. Special Sauce has helped us improve our social media presence, brand, and recognition. Their fun, “go get ’em”,attitude is contagious. I would highly recommend Special Sauce to anyone looking to grow their business!”

Kristianna Purington | Pennington & Bailes \

“Clarity of messaging and owning my niche - uniquely - has been my base downfall re. business, and Andrew has helped with that and more. From the beginning, I felt seen and now feel empowered. I recommend Andrew’s work completely!”

Paul King-Robinson |

The first step…

Drop us a line so we can see if we’re a good fit to help your company grow. We’ll schedule a discovery call so we can hear more about your business and you can hear more about our process.

Who will I work with?

You’ll work with me, Andrew Holliday. I lead the Brand Recipe work for Special Sauce before bringing in my full team to collaborate on your ongoing brand and marketing needs.

On the personal side, I’m the father of five kids and the husband of one very busy wife.

On the professional side, I help companies build sustainable growth into their DNA. We don’t just put together a campaign, we transform your company.

If you’re launching a new brand, or if you’re at a plateau with your established one—start a project—and let’s see if we’re a good fit to give you a hand.

Frequently Asked Questions

How do we meet?

We use the power of technology to work with ambitious businesses all over the world. We were doing this before COVID so it’s nothing new to us. We’ll have scheduled meetings throughout the Brand Recipe process, but you’ll never find us difficult to reach if you want to chat. We pride ourselves on providing a predictable experience where you always know what’s happening and when. If you’re in the Boulder or Denver area, we can get together for a socially distant coffee or beer as well.

What if I need ongoing brand and marketing help?

We’ll serve that up right after the Brand Recipe Sprint. First, we need to make sure we have the right positioning, brand message, and marketing plan in place. This will ensure that we form a partnership on a plan that works. This structured approach prevents you from wasting money and time creating the wrong things, and it helps us get results for clients once we move into a long-term partnership.

How do I know if this is right for my business?

The Brand Recipe Sprint™ process works for big and little companies, but it doesn’t work for all companies. We’ve taken Fortune 500 companies, small businesses, growing mid-size businesses, and startups through the Brand Recipe process with consistently strong results. The one unifying factor is the need for an outside perspective to put all of the growth pieces together into a clear plan of action. However, we’ve found that businesses must be open to what they need to hear, not what they want to hear. We’re going to give you the facts. So, if you’re looking for a yes man, that’s not me. I take my role in guiding your company extremely seriously.

Will this really only take a month?

Yes. The focused intensity of the one-month sprint is what makes this program effective. You’ll get a project schedule that outlines every step of the process so you know what’s happening and when it will happen. A structured process is how we get consistent results for clients.