A Brand & Marketing Process That Transforms Your Business

Let’s identify your niche, clarify your message, improve your marketing, and grow your company.

And let’s do it in a week.

 

What if… you knew exactly what to say on your website to win new business?

What if… you could stop wasting money and time on the wrong marketing?

What if… you owned a niche and customers came to you?

Put an end to the what if’s…

How The Brand Recipe Sprint™ Works

Whether you’re launching a new company or coming to us with an established business, we’ll lay out a personalized brand plan that clarifies your message and powers your marketing.

STEP 1

Where You’re At

We start by learning everything there is to know about your current situation.

What is the perception of your brand, what is the state of your website, what marketing channels are you using, how consistent is your message, how do you stack up to the competition, and do you have a clear differentiator?

We find what you’re doing right, where you need improvement, and where you’re missing opportunities.

STEP 2

Clarify Your Message

We craft a brand message that tells customers why they should give you their money. The communication strategy includes:

  • Identifying a niche you can own
  • Defining the problem you solve for this niche
  • Vocalizing your one differentiator (your Special Sauce)
  • Creating your brand script and brand one-liner
  • Nailing the proper tone and personality for your brand

STEP 3

Your Brand Recipe™

We’ve identified your niche, defined your differentiator, and clarified your message, now it’s time to put it to work.

The final step is laying out your personalized brand & marketing plan.

We’ll provide the plan, steps, and guidance on how to execute so you can start landing a plethora of customers.

Proof From Clients

Meet Katie

Katie

Katie’s Challenge:

Katie owns Good Good Realty. She hates social media, but needed a way to drive awareness and generate consistent leads for her new real estate firm.

Katie’s Brand Recipe™:

We zeroed in on her ideal clients, clarified her message, and built a marketing plan around her strengths and budget.

Katie’s Results:

In the two months after implementing Katie’s Brand Recipe™, she’s seeing consistent new leads come in the door and has landed well into 7-figures of real estate clients on under $3,000 of total ad spend.

"It took some convincing by Andrew to name my company Good Good - but he knew what he was doing. The name is so versatile it has already opened marketing opportunities that would never have been a possibility with another name. You really can’t ask for more than what Andrew brings to the table when starting a company."

Katie Drucker | Good Good Realty

5.0
2018-12-05T09:50:14+00:00

Katie Drucker | Good Good Realty

"It took some convincing by Andrew to name my company Good Good - but he knew what he was doing. The name is so versatile it has already opened marketing opportunities that would never have been a possibility with another name. You really can’t ask for more than what Andrew brings to the table when starting a company."
5
1
Screen Shot 2019-08-13 at 6.18.26 AM

More Happy Clients

Andrew is a brand and messaging genius. His approach is thoughtful and creative. He genuinely cares about our success and the work shows.

Gavin Berg | Founder Fiskal App

5.0
2019-08-23T10:32:27+00:00

Gavin Berg | Founder Fiskal App

Andrew is a brand and messaging genius. His approach is thoughtful and creative. He genuinely cares about our success and the work shows.
5
1
“Andrew is on point! We greatly enjoyed his leadership, guidance, clarity and professionalism as we worked together on mapping a growth recipe for Soak Boulder.”

Corin Blanchard | Founder Soak Boulder

5.0
2019-08-23T10:37:18+00:00

Corin Blanchard | Founder Soak Boulder

“Andrew is on point! We greatly enjoyed his leadership, guidance, clarity and professionalism as we worked together on mapping a growth recipe for Soak Boulder.”
5
1
“Special Sauce has been an invaluable addition to our team! They are extremely responsive and knowledgeable of all aspects of marketing, advertising, and company branding. Special Sauce has helped us improve our social media presence, brand, and recognition. Their fun, “go get ’em”,attitude is contagious. I would highly recommend Special Sauce to anyone looking to grow their business!”

Kristianna Purington | Pennington & Bailes \ Fanpants.com

5.0
2019-08-23T10:37:55+00:00

Kristianna Purington | Pennington & Bailes \ Fanpants.com

“Special Sauce has been an invaluable addition to our team! They are extremely responsive and knowledgeable of all aspects of marketing, advertising, and company branding. Special Sauce has helped us improve our social media presence, brand, and recognition. Their fun, “go get ’em”,attitude is contagious. I would highly recommend Special Sauce to anyone looking to grow their business!”
5
1
“Clarity of messaging and owning my niche - uniquely - has been my base downfall re. business, and Andrew has helped with that and more. From the beginning, I felt seen and now feel empowered. I recommend Andrew’s work completely!”

Paul King-Robinson | ExecutiveShrink.com

5.0
2019-08-23T10:52:14+00:00

Paul King-Robinson | ExecutiveShrink.com

“Clarity of messaging and owning my niche - uniquely - has been my base downfall re. business, and Andrew has helped with that and more. From the beginning, I felt seen and now feel empowered. I recommend Andrew’s work completely!”
5
1

The Next Step

Let’s jump on the phone and see if a Brand Recipe Sprint™ is right for your business.

Who Is This Expert?

My name is Andrew Holliday.

On the personal side, I’m the father of five kids (no, I’m not Mormon, and yes, we know what causes it) and the husband of one sexy forty year old wife.

On the professional side, I’ve built brands and marketing strategies for some of the largest companies in the world. If you’ve eaten at a Wendy’s, shopped at Whole Foods, or visited Tractor Supply, you’ve seen my work.

All that big brand experience is great, but it doesn’t make me happy. I love helping small to midsize companies grow.

Why? When I work with companies like yours, I see my work making a difference. The strategies we work on together move the needle and have the potential to change lives.

If you read the email from Katie above, you got a taste of what drives me. Those emails are the ones that keep me working to get better at my job every day. I don’t just do this for the money, although I do need that to feed my five kids. I do this because I genuinely care about my clients.

If I sound like the kind of person you’d like to work with, go hit that big get started button above and let’s grow your business.

Frequently Asked Questions

How do we meet?

We use the power of technology to work with ambitious businesses all over the world. We’ll lay out scheduled meetings throughout the Brand Recipe week, but you’ll never find us difficult to reach. We pride ourselves on being highly responsive. If you’re in the Boulder or Denver area, we’ll meet in person and buy you a coffee or beer as well.

How much time will I need to commit?

We’ll need a total of about 4-6 hours of your time spread across the week. Those hours will be a mix of meetings, survey input, and homework (don’t worry…nothing graded and there are no wrong answers).

How do I know if this is right for my business?

The Brand Recipe™ process is intended for small to midsize businesses with quality products that will thrive if positioned and marketed properly. We can’t promise results if you have a product or service that doesn’t deliver for customers or clients. If you’re good at what you do, but you aren’t good at marketing it, this is for you.

Will this really only take a week?

Yes. The focused intensity of the one week sprint is what makes this program effective. You get almost immediate gratification and we are able to efficiently deliver results for clients thanks to intense focus and work for short sprints.