Brand Recipe™

A process to give you clarity when your starting, pivoting, or growing your business.

How It Works

The Brand Recipe process is one month from start to finish. We’re going to dig deep into your competitors, products, brand, website, and marketing to find opportunities for your business. You’ll walk away from the process with clear action steps to grow your company.



We start by learning everything there is to know about your business, competitors, and goals.

What is the perception of your brand, what is the state of your website, what marketing channels are you using, how consistent is your message, how do you stack up to the competition, and do you have a clear differentiator?

We find what you’re doing right, where you need improvement, and where you’re missing opportunities.


Positioning & Message

We position your brand to stand out from the competition and craft a brand message that resonates with the right people. We wrap all of this into a brand message guideline that includes:

  • Identifying a niche you can own
  • Defining the problem you solve (or desire you fulfill) for this niche
  • Vocalizing your one differentiator
  • Creating your brand script and brand one-liner
  • Nailing the proper tone and personality for your brand
  • Making your message irresistible to the right people


Demand Generation Plan

The final step is providing action steps for each aspect of demand generation. We’ll provide recommendations for your…

  • Product
  • Brand
  • Website
  • Marketing

You need to optimize all four of these aspects for healthy and sustainable growth. We’ll show you exactly how to do it.

Proof From Clients

Meet Katie


Katie’s Challenge:

Katie owns Good Good Realty. She hates social media, but needed a way to drive awareness and generate consistent leads for her new real estate firm.

Katie’s Brand Recipe™:

We zeroed in on her ideal clients, clarified her message, and built a marketing plan around her strengths and budget.

Katie’s Results:

In the two months after implementing Katie’s Brand Recipe™, she’s seeing consistent new leads come in the door and has landed well into 7-figures of real estate clients on under $3,000 of total ad spend.


More Happy Clients

Andrew is a brand and messaging genius. His approach is thoughtful and creative. He genuinely cares about our success and the work shows.

Gavin Berg | Founder Fiskal App

“Andrew is on point! We greatly enjoyed his leadership, guidance, clarity and professionalism as we worked together on mapping a growth recipe for Soak Boulder.”

Corin Blanchard | Founder Soak Boulder

“Special Sauce has been an invaluable addition to our team! They are extremely responsive and knowledgeable of all aspects of marketing, advertising, and company branding. Special Sauce has helped us improve our social media presence, brand, and recognition. Their fun, “go get ’em”,attitude is contagious. I would highly recommend Special Sauce to anyone looking to grow their business!”

Kristianna Purington | Pennington & Bailes \

“Clarity of messaging and owning my niche - uniquely - has been my base downfall re. business, and Andrew has helped with that and more. From the beginning, I felt seen and now feel empowered. I recommend Andrew’s work completely!”

Paul King-Robinson |

We can’t help if you don’t say hello.

Drop us a line so we can see if we’re a good fit for your project. We may not be, but we’ll never know unless you hit that little button and start a conversation.

Who Is This Expert?

My name is Andrew Holliday.

On the personal side, I’m the father of five kids and the husband of one very busy wife.

On the professional side, I’ve built brands and marketing strategies for some of the largest companies in the world. If you’ve eaten at a Wendy’s, shopped at Whole Foods, or visited Tractor Supply, you’ve seen my work.

All that big brand experience is great, but it’s not what motivates me. I love helping small to mid-size companies grow.

Why? When I work with companies like yours, I see my work making a difference. The strategies we work on together have the potential to change lives.

Katie’s email above is a little taste of what drives me. Those emails are the ones that keep me working to get better at my job every day. I’m fiercely competitive and hate to lose. This drive translates into an obsession with results for my clients.

If I sound like the kind of person you’d like to work with, start a project and let’s grow your brand.

Frequently Asked Questions

How do we meet?

We use the power of technology to work with ambitious businesses all over the world. We’ll lay out scheduled meetings throughout the Brand Recipe week, but you’ll never find us difficult to reach. We pride ourselves on being highly responsive. If you’re in the Boulder or Denver area, we’ll meet in person and buy you a coffee or beer as well.

What if I want design, copywriting, and marketing?

We’ll serve that up right after the Brand Recipe Sprint. First, we need to make sure we have the right strategy in place. This will ensure that the creative work we do to build your brand and marketing are on target. This structured approach prevents you from wasting money and time creating the wrong things.

How do I know if this is right for my business?

The Brand Recipe Sprint™ process is for businesses looking to create reliable demand for their business. We’ve taken Fortune 500 companies, small businesses, growing mid-size businesses, and startups through the Brand Recipe process with consistently strong results. However, we’ve found that businesses must be open to what they need to hear, not what they want to hear. We’re going to give you the facts. So, if you have thin skin and don’t want the cold hard facts, this isn’t for you.

Will this really only take a month?

Yes. The focused intensity of the one month sprint is what makes this program effective. You get almost immediate gratification and we are able to efficiently deliver results for clients thanks to intense focus and work for short sprints.