Brand Recipe Sprint

The first step toward a better future for your brand.

One week can change everything.

How The Brand Recipe Sprint™ Works

All Special Sauce projects start with this 3-step strategy development phase. We must assess where you are, clarify your brand message, and then chart the course for how to grow your company before moving to other services. You can see examples of how this translates into results on our case study page. Here’s how the week progresses…

STEP 1

Where You’re At

We start by learning everything there is to know about your current situation.

What is the perception of your brand, what is the state of your website, what marketing channels are you using, how consistent is your message, how do you stack up to the competition, and do you have a clear differentiator?

We find what you’re doing right, where you need improvement, and where you’re missing opportunities.

STEP 2

Your Brand Story

We craft a brand message that resonates with the right people. Your Brand Story includes:

  • Identifying a niche you can own
  • Defining the problem you solve for this niche
  • Vocalizing your one differentiator
  • Creating your brand script and brand one-liner
  • Nailing the proper tone and personality for your brand

STEP 3

Your Growth Plan

We’ve identified your niche, defined your differentiator, and clarified your message, now it’s time to put it to work.

The final step is laying out your personalized brand growth plan.

We’ll provide the plan, steps, and guidance on how to execute so you can start landing a plethora of customers.

Proof From Clients

Meet Katie

Katie

Katie’s Challenge:

Katie owns Good Good Realty. She hates social media, but needed a way to drive awareness and generate consistent leads for her new real estate firm.

Katie’s Brand Recipe™:

We zeroed in on her ideal clients, clarified her message, and built a marketing plan around her strengths and budget.

Katie’s Results:

In the two months after implementing Katie’s Brand Recipe™, she’s seeing consistent new leads come in the door and has landed well into 7-figures of real estate clients on under $3,000 of total ad spend.

Katie-Testimonial-[blurred]

More Happy Clients

Andrew is a brand and messaging genius. His approach is thoughtful and creative. He genuinely cares about our success and the work shows.

Gavin Berg | Founder Fiskal App

5.0
2019-08-23T10:32:27+00:00

Gavin Berg | Founder Fiskal App

Andrew is a brand and messaging genius. His approach is thoughtful and creative. He genuinely cares about our success and the work shows.
5
1
“Andrew is on point! We greatly enjoyed his leadership, guidance, clarity and professionalism as we worked together on mapping a growth recipe for Soak Boulder.”

Corin Blanchard | Founder Soak Boulder

5.0
2019-08-23T10:37:18+00:00

Corin Blanchard | Founder Soak Boulder

“Andrew is on point! We greatly enjoyed his leadership, guidance, clarity and professionalism as we worked together on mapping a growth recipe for Soak Boulder.”
5
1
“Special Sauce has been an invaluable addition to our team! They are extremely responsive and knowledgeable of all aspects of marketing, advertising, and company branding. Special Sauce has helped us improve our social media presence, brand, and recognition. Their fun, “go get ’em”,attitude is contagious. I would highly recommend Special Sauce to anyone looking to grow their business!”

Kristianna Purington | Pennington & Bailes \ Fanpants.com

5.0
2019-08-23T10:37:55+00:00

Kristianna Purington | Pennington & Bailes \ Fanpants.com

“Special Sauce has been an invaluable addition to our team! They are extremely responsive and knowledgeable of all aspects of marketing, advertising, and company branding. Special Sauce has helped us improve our social media presence, brand, and recognition. Their fun, “go get ’em”,attitude is contagious. I would highly recommend Special Sauce to anyone looking to grow their business!”
5
1
“Clarity of messaging and owning my niche - uniquely - has been my base downfall re. business, and Andrew has helped with that and more. From the beginning, I felt seen and now feel empowered. I recommend Andrew’s work completely!”

Paul King-Robinson | ExecutiveShrink.com

5.0
2019-08-23T10:52:14+00:00

Paul King-Robinson | ExecutiveShrink.com

“Clarity of messaging and owning my niche - uniquely - has been my base downfall re. business, and Andrew has helped with that and more. From the beginning, I felt seen and now feel empowered. I recommend Andrew’s work completely!”
5
1

Not Happy. No Money.

If you aren’t happy with the end result, we’ll refund your money. It’s a zero risk investment in your future. The first step is to apply for your spot.

Who Is This Expert?

My name is Andrew Holliday.

On the personal side, I’m the father of five kids and the husband of one very busy wife.

On the professional side, I’ve built brands and marketing strategies for some of the largest companies in the world. If you’ve eaten at a Wendy’s, shopped at Whole Foods, or visited Tractor Supply, you’ve seen my work.

All that big brand experience is great, but it’s not what motivates me. I love helping small to mid-size companies grow.

Why? When I work with companies like yours, I see my work making a difference. The strategies we work on together have the potential to change lives.

Katie’s email above is a little taste of what drives me. Those emails are the ones that keep me working to get better at my job every day. I’m fiercely competitive and hate to lose. This drive translates into an obsession with results for my clients.

If I sound like the kind of person you’d like to work with, start a project and let’s grow your brand.

Frequently Asked Questions

How do we meet?

We use the power of technology to work with ambitious businesses all over the world. We’ll lay out scheduled meetings throughout the Brand Recipe week, but you’ll never find us difficult to reach. We pride ourselves on being highly responsive. If you’re in the Boulder or Denver area, we’ll meet in person and buy you a coffee or beer as well.

Do you really offer a full refund?

Short answer, yes. We only want clients walking away happy. We start with an application process to ensure that we’re confident we can deliver results. If we’re not, we’ll let you know before starting to save us all some time. If we take you on as a client, you’ll walk away happy or you don’t pay. It’s a zero risk investment in a better future for your brand.

How do I know if this is right for my business?

The Brand Recipe Sprint™ process is intended for small to mid-size businesses with quality products that will thrive if positioned and marketed properly. We can’t promise results if you have a product or service that doesn’t deliver for customers or clients (translation…we don’t accept everyone as clients). If you’re good at what you do, but you aren’t good at marketing it, this is for you.

Will this really only take a week?

Yes. The focused intensity of the one week sprint is what makes this program effective. You get almost immediate gratification and we are able to efficiently deliver results for clients thanks to intense focus and work for short sprints.